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Category: Search Engine Watch

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One […]

Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards […]

7 Google Tag Manager courses to prioritize in 2018

If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your […]

How to plan and create evergreen content for SEO

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to explore evergreen articles from the […]

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