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Category: Search Engine Watch

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

How to Avoid 7 PPC Analysis Pitfalls

Red herrings abound when you’re looking at your data in AdWords. Information overload is a real risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn’t investigate further. With that in mind, here are seven common mistakes people […]

Beginner’s Guide to Link Prospecting Using Google Search

Google is a no-cost, simple, and powerful tool for quickly finding link prospects. Best of all, because your results are instant, Google can quickly teach you about your market – and the art of link prospecting. This beginner’s guide will walk you, your interns, your contractors or your staff through the very basics of link […]

Future of SEO: Change, Convergence, Collaboration

Forrester’s Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search. Although the report states that search will lose some share from 55 percent today to 44 percent of all […]

Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook

There are no plays in the YouTube Creator Playbook for making the best Super Bowl ads. In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone creating the top Super Bowl commercials of all time. So, the car brands and […]

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