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Category: Search Engine Watch

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

Why mobile first design is the only 2019 strategy that will work

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well […]

Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch

It has become something of a personal mission of mine to take some time to explore global alternatives to Google here at Search Engine Watch. This all began with my piece No need for Google and has continued with more in-depth studies into Ecosia, DuckDuckGo, Baidu and Yandex. Today, I want to turn my attention to […]

Seven best tools to find influencers on social media

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media allow influencers to find a loyal […]

Eight shortcuts to find long tail keywords (and how to use them)

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets […]

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