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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

New in SEOprofiler: the much improved Domain Finder tool

Find relevant websites is important if you want to get good links that have a positive influence on the search engine rankings of your website. The Domain Finder Tool helps you to find these relevant websites. Just enter keywords that are related to your business in the search box and you will get hundreds of […]

What search engine optimization is all about (hint: it’s not what you might think)

If your website has high rankings for the wrong keywords, you won’t get targeted traffic. High rankings for a keyword that seems to be related to your website won’t help your website if the keyword does not deliver people who are interested to buy. For example, “car” is an extremely popular keyword. If you manage […]

New in SEOprofiler: even more locations for local SEO and rank tracking

More than 50% of all searches on Google are done on smartphones and other mobile devices. Many of these searches have a strong local touch. That means that people get different search results based on the location from which they search. Rank tracking for all locations that are supported by Google Different regions have different […]

How to structure your website for higher rankings on search engines

A solid website structure helps search engines to understand your website content. The easier it is to find out what your web pages are about, the more likely it is that your web pages will get high rankings. A well organized website helps your users to find what they are looking for, and it helps […]

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