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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

How fast can you see results from your SEO campaign?

Search engine optimization (SEO) is one of the most cost-efficient Internet marketing strategies. However, there’s one thing to consider: While you get immediate results with paid click advertising (Google AdWords), SEO is a long-term investment. That’s the reason why most SEO agencies require you to sign a contract for a minimum of six months or […]

6 easy optimization tips that will improve your rankings on search engines

There are many things that you can do to improve the rankings of your web pages on Google and other search engines. Some things are more difficult to do than others. Here are 6 easy-to-implement on-page optimization tips that you can use to improve the rankings of your website. 1. Improve your website speed Fast […]

Google explains featured snippets

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. What are featured snippets, and how can your website be listed with a featured snippet? What is a featured snippet? […]

How to get high rankings in Google’s local results (4 steps)

Depending on your business, it can be important to be listed in Google’s local results. Google’s local results use a different ranking algorithm than Google’s organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? Google uses unique […]

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