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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Google prefers HTTPS sites

Some time ago, Google announced that they planned to use HTTPS as a ranking signal. Later, Google said they they started indexing HTTPS pages by default. The importance of having a secure website Google made it clear that secure websites are important for them: “At Google, user security has always been a top priority. Over […]

How does a mobile crawl of your website look like?

Google has been very clear: mobile pages are going to be more important than the desktop versions of your web pages. In the near future, Google’s index will be a mobile-first index. Are your pages ready for Google’s new index? How doe your web pages look like when they are crawled by a mobile bot? […]

The great ranking mystery: why your pages don’t rank although everything seems to be okay

You have a great website, it has a great design, it has great content, it contains all of the important keywords, the usability is fine… but: the website does not have good rankings on search engines. Many webmasters experience this problem. Fortunately, there is a way to solve seemingly inexplicable ranking problems. Reasons why your […]

New in SEOprofiler: the very best SEO website audit tool that you can get

Based on your feedback, and on our long experience as search engine optimization tool developers, we have created a brand new Website Audit tool that will help you to improve your web pages quickly and easily. The new version has been rewritten from scratch. It offers many new features and improvements that enable you to […]

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