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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

SEO case study for the home building industry (including concrete recommendations)

Backlinks are one the top ranking factors for Google. Fortunately, SEOprofiler offers multiple link building tools that help you to obtain backlinks from reputable websites. Using the Top 5 Link Finder tool in SEOprofiler with the competitor URLs mentioned above, we find 405 websites that have links to at least two of the competitor websites. […]

New in SEOprofiler: Google algorithm updates (and three other things)

Some websites are ranked several times for the same keyword. For example, a website can be listed in the local map pack and in the organic rankings. Other websites are ranked in the image results or the news results. Until now, the overview table on the page ‘Ranked Keywords’ only showed the top ranking that […]

Can you optimize your website for Google RankBrain?

Although Google says that RankBrain is a ranking signal, it is not really a signal such as links and contents. However, there are some things that you can do to make sure that RankBrain will work in your favor: 1. The content of your pages is more important than ever before Google wants to show […]

More than 850 websites that could link to your website

The Starter Backlinks tool in SEOprofiler is a good starting point for your link building campaigns. Without good links from other websites, it is nearly impossible to get good rankings on Google. The Starter Backlinks tool is a curated list of high quality websites that are willing to link to other sites. All links in […]

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