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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

5 things you can do to improve your content for visitors AND search engines

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: ‘lorem ipsum’ text). Sometimes, these pages also […]

How link building by metrics can have a negative influence on your rankings

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: ‘lorem ipsum’ text). Sometimes, these pages also […]

Nofollow links are much better than you think. Here’s how to get the most out of them.

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That’s not a good idea. Nofollow links can help your website a lot. What are nofollow links? Nofollow links were introduced by Google to mark links that should not be used for the ranking […]

Google’s definition of high-quality content. Do you have to change your web pages?

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google’s idea of high-quality content, Google’s guides for their own projects can help. What exactly are these guides? How can this help your own website? The guides describe Google’s standard for their own content. It’s very […]

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