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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Official information about Google’s new mobile algorithm

Welcome to the latest issue of the Search Engine Facts newsletter. In a QA session on Google+, Mary and Michael from Google’s webmaster relations team revealed more information about Google’s new mobile ranking algorithm. In the news: mobile search queries growth is modest, Google breaks its own SEO rules, Bing does not offer mobile-only campaigns […]

Google’s definition of a spam website (official)

Google’s recently published search quality rating guidelines revealed Google’s definition of high quality web pages and low quality web pages. If you want to avoid a penalty, it is also important to know Google’s definition of spam pages. You can find Google’s definition of a spam page below. Does Google think that your web pages […]

Google: AMP websites are now live – do you have to react?

Google announced in its blog that AMP pages now appear in mobile search results. What is AMP, who uses it and do you have to adjust your web pages? What is AMP? The AMP (Accelerated Mobile Pages) project is an open-source initiative aiming to improve the performance of the mobile web. It was launched by […]

New in SEOprofiler: the much improved new Ranking Monitor (you’ll love it!)

Daily updates, mobile rankings, faster, more features and lots of improvements: that’s the new Ranking Monitor in SEOprofiler. NEW: get daily ranking updates The new Ranking Monitor checks the rankings of your web pages on Google, Google Mobile, Yahoo and Bing – every day. You will be the first to know when rankings change. YEAH! […]

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