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Category: Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Flat or deep? How a solid website structure can help your search engine rankings.

The structure of a website is not a large factor in Google’s ranking algorithm. However, a solid website structure helps search engines to understand your website content and the relationships between the different pages of your website. A well organized website helps your users to find what they are looking for, and it helps search […]

The top 9 on-page optimizations that you can do to improve the position of your website on Google and other search engines

Every Internet marketer knows that good links from other websites are the most important factor in Google’s ranking algorithm. However, there are several things that you can improve on your website to make sure that your pages get higher rankings on Google. Of course, the content of your web pages must be relevant to the […]

SEO case study for a car repair shop (including concrete recommendations)

People who are new to website promotion quickly find out that search engine optimization (SEO) can be difficult and time-consuming if you don’t know what to do and where to start. For this reason, we regularly perform SEO case studies for different industries. We show you what we would do to improve the website’s rankings […]

How the canonical tag can hurt your search engine rankings

Every website has pages that can be requested with different URLs. This can lead to duplicate content issues with search engines. Several things can lead to duplicate pages with different URLs: the HTTP and the HTTPS version of a page the www and the non-www version of a page index and default pages (index.htm, index.php, […]

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