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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

How to recover from a Google penalty

There are site-wide penalties that affect the entire website, and there are partial penalties that only apply to a section of a website. If you have received a manual penalty, the notification in your Google Search Console account will inform you about the reason for the penalty. Usually, it’s one of the following: Hacked site, […]

How to design your website navigation for maximum results

Simple things can have a major influence on the conversion rate of your website. Even if your website has great content, website visitors won’t find it if the navigation menu on your website is bad. The navigation of your website is equally important as the content of your web pages. Website visitors are impatient. If […]

Google: mobile first indexing is not mobile-friendly indexing

Last week, Google started to send out mobile first indexing notices. The notification informs website owners that the search results will now reflect the mobile version of the website instead of the desktop version. Webmasters noticed that they also received that message for websites that weren’t mobile-friendly at all. So what does this mean for […]

SEO checklist

Getting high rankings can be complicated if you do not have a clear plan. In the first part of our SEO checklist, we took a look at the technical things that should be checked. This week, we’re taking a look at the on page factors that influence the position of your web pages on search […]

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