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Category: Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

How to optimize the links that point to your website (with a free link analysis tool)

To get high rankings on Google and other search engines, your web pages need good content, and you need good links that point to your website. This article shows you how to optimize the links that point to your website with a free link analysis tool. 1. Check the number of links that point to […]

The 3 pillars of successful search engine optimization (SEO)

Here are the latest website promotion and Internet marketing tips for you. Top article of the week Internet marketing news of the week Previous articles We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends. Best regards, Article source: […]

SEO basics: how to fix thin content pages (3 steps)

When the audit report is ready, select the page ‘Content topics’ in the menu on the left and scroll to the ‘Pages with the least number of words (thin content)’ section: These are the pages that contain so little text that it is unlikely that search engines will list these pages on the search result […]

Google: What’s the difference between discovering, evaluating and indexing?

It’s not enough to publish your web pages. If you want to be found by Google, Google must be able to discover, evaluate, and index your content. What’s the difference between these steps and how can you facilitate the process? 1. Web page discovery Google must be able to find your web pages somehow. In […]

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