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Category: Search Engine Optimization


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

How to get many more visitors with your existing keywords

Getting listed on Google’s first results page can be difficult. It depends on the keyword whether this is worth the time and effort or not. Here’s an example: Say you run an ad on Google AdWords (soon to be Google Ads) for a particular keyword that gets 10,000 searches during a week. 200 visitors click […]

Google: it’s advisable to use synonyms on your web pages

Back in the early days of search engine optimization, it was common to find sentences such as “Are you interest in shoes, boot, cleats, cowboy boots, loafers, pumps, running shoes, slippers, sneakers, tennis shoes, clogs, flip-flops, footwear, moccasins, sandals, high heels?” on many web pages. Fortunately, these days are over. Sentences like these can off-putting […]

Thin content on your website: how to find it and how to fix it

Since Google’s Panda algorithm, pages with thin content do not rank well on Google’s search result pages. How do you identify thin content on your web pages, and what should you do with that content? What is thin content? Thin content pages are pages with less than 400-500 words that do not have a clear […]

Keyword research: how to do it right

Researching the keywords that work best for your business is one of the most important steps of your search engine optimization campaign. Choose the right keywords and you will get many new visitors. Choose the wrong keywords and you will lose time and money. This article shows you how to do keyword research right. Step […]

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