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Creating Micro Content in Web Design

Headlines, titles, taglines as well as a small group of words, intriguing images or a short captivating video can be attributed to micro content. Although nowadays this notion has a new meaning: micro content is considered to be something that is optimized for sharing via social media networks such as Twitter, Facebook, Pinterest, Instagram, and so on, however in a traditional sense it still has the right to life, especially when it comes to website design.

Using as little content as possible has definitely become a new trend. A concise manner of presenting data proves to be more beneficial and effective. Saving time for your clients by providing apt information and to the point is preferable in our fast-moving world where we are accustomed to making on-the-spot decisions. And today we are going to put forward 20 convincing arguments by demonstrating cutting-edge websites that effectively leverage micro content.

Web Design Using Micro Content

MVMT

The landing page of this non-profit organization employs a grid-style layout, where each cell includes statistic data expressed in a concise form. You can both familiarize yourself with important numbers and take a look at short videos that were created for supporting each mission.

MVMT

Second World Cup

Here, Twitter runs the show, and to be more precise, people who are involved in discussion about the Football World Cup 2014 on Twitter primarily make contributions to the website. The website briefly and clearly displays social activity concerning each country and each player. Each bubble includes ranking and number of tweets.

Second World Cup

100 Jahre Zukunft

This website lets you examine more than a centenary of history filled with key events that dramatically improved our lives. The team provides their online audience with spectacular complementary photos and short descriptions.

100 Jahre Zukunft

Send a Big Idea

This website is a speculation about “your idea”. It is composed of short sentences that walk you through the start to the end. Each slide includes not only a phrase but also a scroll activated animation that bolsters the illustration.

Send a Big Idea

Glory or Sorry?

This website is certainly inspired by Vine. It is populated with several short captivating videos that demonstrate various people who are not afraid of showing off their skills of controlling the ball. The website aims to draw on as many users as possible, and such an interesting approach helps to do it very well.

Glory or Sorry?

BC Designers

Incorporating several catchy phrases or slogans has become a tradition for a great bunch of digital agencies and artists. They wisely equip their landing pages with short taglines and mottos that show their best side.

BC Designers

Pet Comfort Zone

This website is highly populated with micro content that you can find everywhere. For example, the slider, testimonial section, several widgets and even footer section include micro content.

Pet Comfort Zone

Morad Media

Though no one likes boring statistics, sometimes numbers tell more than a lavish video or comprehensive text. Properly presented, they can quickly fill users in on the details.
“More than 10 thousand projects, more than 4 hundred clients” – these stats sound really impressive, who could resist? Yep, it’s a really good solution for shedding light upon your experience.

Morad Media

Glorias Restaurants

This website includes something like a digital version of a book of complaints and suggestions that is based on users’ activity on Twitter. You can familiarize yourself with this restaurant with the help of various mentions; and the website owners showcase both good and bad comments in order to build up friendly and transparent relationships.

Glorias Restaurants

Canada Basketball NBA Draft 2014

When it comes to sport statistics, as if by agreement everyone is guided by the phrase “Brevity the soul of wit”. Naked figures – that’s what fans are primarily interested in. And if these numbers are bolstered by complementary images or illustrations everything begins look even more interesting and alluring.

Canada Basketball

Tissot T-Touch

What do you need for effectively promoting your goods? Some will say detailed descriptions but others, who are perfectly aware of high-end web technologies and current trends, will prove that “Less is more”, especially when the “Less” is supported by eye-catching interactivity.

Tissot T-Touch

Yello

One of the most common places, of course with the exception of a “welcome” section, where you can find utilization of micro content is the “service” section. The owners of online portfolios prefer to get straight to the point by demonstrating their area of competence in a concise and visually-appealing manner.

Yello

World Cup Matchballs

The solution of visual storytelling, which by the way is at the peak of its popularity, as a rule is based on micro content. Just take a look at this spectacular website that traces the history of World Cup Matchballs back to 1930. You won’t find any long intriguing stories, only short excerpts.

World Cup Matchballs

Croscon

As the agency properly points out, this small panel with figures lets them give a quick glance at their activity by briefly displaying really impressive results. 2k unique projects, 200+ servers managed, 10 years an agency – with such statistics it is really worth attention.

Croscon

Outdated Browsers

This website is a demonstration of the script that should define the version of your browser. If it is outdated then it shows a vibrant striped screen. Each column is dedicated to one of the popular browsers, when you hover over it – it expands and displays stats concerning usage of this browser.

Outdated Browsers

The 12th Man

Want to know the most popular player, the most popular tweets, FIFA ranking, team manager and other interesting facts presented in numbers and short phrases? Then you should have a look at this website, whose work is to collect precisely such data and attractively present it to their online audience.

The 12th Man

Celavi

The artist has quite scantily populated its website with text. He effectively leverages micro content. Thus: the landing page includes only a short bio and CTA button; the “portfolio” section comprises a catchy phrase and the artwork; the “about” and “contact” sections also include only a bit of data.

Celavi

Vintage Productions

The mosaic-style layout bolstered by small animations in conjunction with flat-style graphics can bring surprisingly impressive results, especially when the designer knows how to turn micro content to their advantage. And this website is a perfect example of this. The front page is filled with short phrases and small pieces of data.

Vintage Productions

Woodlands Ad Agency

Here, you can find utilization of micro content in various areas. For example, the “welcome” section comprises tagline and slogan, the testimonial box includes short reviews from clients, the footer embraces several small fragments of information.

Woodlands Ad Agency

Dutch National Opera and Ballet

Here, micro content is presented via several short videos that give a glimpse of various performances that are put on by the Dutch National Opera and Ballet.

Dutch National  Opera

Conclusion

With the advent of Vine, it has become absolutely clear that micro content has carved out a niche for itself. It has penetrated the daily life of modern man, making him express his thoughts clearly and concisely; and online portfolios as well as websites of various leading-edge agencies reap the benefits from such a solution.

Article source: http://feedproxy.google.com/~r/onextrapixel/~3/JmUnnD_cKbo/

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