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DMOZ is gone and you have to act: how to optimize your Google snippets

Historically, Google snippets came
from 3 different places:

  • the content of the page
  • the meta description of the page
  • the DMOZ listing description of a
    page

Of course, the content of the page is
the most obvious choice for
result snippets. However, Google often does not use the content of a
page to create the snippet. For example, the page might not contain
enough text content although it is relevant.

In that case, Google takes a look at
the meta description of the
ranked pages. In general, a meta description should be a short text
that accurately and precisely describes the content of the page in a
few words.

If the meta description was missing,
too short, unrelated, or low
quality, Google used DMOZ.org for the snippets. The quality of the DMOZ
snippets were often of much higher quality than those provided by
webmasters in their meta description, or were more descriptive than
what the page provided.

Last month, DMOZ closed its doors and
Google stopped using snippets
from DMOZ. That means that it has become even more important than
before to create good meta descriptions for your web pages.

Article source: http://newsletter.seoprofiler.com/newsletter789.htm

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