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Don’t panic: how to react to ranking changes

This happens to many webmasters at
some point: you check your rankings and you find out that your rankings
have dropped. What can you do if this happens to your rankings?

Keep calm and use SEOprofiler

It is normal
that the search result pages change

The lower results usually fluctuate
much more than the higher results. If your website is new in the top 5
results, you can expect more fluctuation than websites that have been
listed in the top 5 results for a longer time.

You can also expect higher fluctuation
if the keywords are related to a hot topic. If Google shows results
that are marked with “two hours ago”, or “one day ago” then it’s likely
that the keyword is related to such a hot topic.

If your website was ranked in the same
positions for several weeks before the rankings dropped, you should
take a closer look at the changes.

Step 1: find out
what actually happened

Step 2: React

Do not arbitrarily change your SEO
tactics. Find the reason for the problem and then react wisely.

If your competitors now have better
rankings than your site, analyze the pages of your competitors to find
out why they rank better than your pages. The Top 10 Optimizer tool in
SEOprofiler can help you to do that.

If all of your pages dropped, there
might be a technical problem on your website that is the reason for the
ranking drop. The website audit tool in SEOprofiler identifies things that
can have a negative influence on your rankings

Improve your
pages now

Search result pages change all the
time. It is not necessary to react to every shift in the search
results. In general, you will get better long-term results if you stick
to a plan that follows SEO best practices and that helps your users.
Measure your results for at least 4-6 weeks before you draw conclusions.

The tools in SEOprofiler help you to
create solid web pages that stand the test of time. You can create your
free SEOprofiler account here:

started now

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