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First things first: how to get a solid foundation for high rankings

If you do it right, search engine optimization is not
difficult. Do the right things in the right order and your website will
get the rankings it deserves. Unfortunately, many webmasters try to
run before they can walk.

First things first

Social media can have a positive
influence on your rankings. Backlinks are also very important. Both
factors, however, won’t help your website if your search engine
optimization campaign lacks a solid foundation.

The following pyramid shows search
engine optimization factors sorted by importance:

SEO pyramid

1. On-page optimization

Optimizing the content of your web
pages is the most important step of each search engine optimization
campaign. To show search engines that your website is relevant to a
particular topic, optimize as many different pages of your website as
possible for as many different keywords as possible.

Search engines must be able to
parse your web pages without problems and your keywords should appear
in the right places.

Use keywords that are related to
your business in your website navigation and link your web pages with
meaningful words to make sure that search engines can category your web
pages properly.

The Top 10 Optimizer tool in IBP
can help you to optimize the content of your web pages.

2. Usability and conversion optimization

High rankings on search engines
won’t help your website if your website visitors don’t convert. Make
sure that your web pages are easy to use. Your website visitors should
be able to find what they’re looking for.

Create user friendly web pages that
have a professional and trustworthy design. Add a call to action on all
important web pages.

The higher the percentage of
website visitors who purchase something on your website, the fewer
visitors you need for a successful website.

3. Backlinks

You can start to get backlinks to your website when you’re
sure that your website has optimized pages and a good conversion rate.

If Google finds several different websites with content that
is relevant to a keyword, the web page with the best backlinks will be
listed on Google’s result page.

Try to get backlinks from related websites. It also helps to include
keywords that are related to your business in the links to your site.
Quality is much more important than quantity. A few good links from
related websites are better than lots of low quality links.

The link building tool in IBP can help you to get good backlinks.

4. Social ranking elements

Social ranking elements such as the
number of Facebook Likes, Google +1 clicks or Twitter mentions are the
icing on the cake. These elements won’t get your website on Google’s
first result page but they can make the difference between position 1
and 3.

Before you invest your time in
social ranking elements, be sure that all other elements are in place.

IBP will help you to get all elements in place. Use the Top 10
Optimizer to get a detailed analysis of your web pages. You will get step-by-step instructions on how to get your website
on Google’s
first result page

Try IBP now risk-freeBuy IBP now risk-free

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