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Five solutions to five reasons why your Google rankings have dropped

Have your rankings dropped recently? Don’t panic. Before
you do anything, you should find the cause of the problem. The better
you understand the reason why your rankings dropped, the better you can
prevent future ranking drops.

five solutions

There are five major reasons why your web pages are
ranked lower than before:

Reason 1: your website changes

Most webmasters update their web pages regularly. As
long as the changes are only small, this won’t have a big effect on
your rankings. However, if you re-design your web pages or if you
optimize a page for a different topic then search engines might
re-calculate your search engine rankings.

Many webmasters believe that Google has a filter for
changed web pages (the so-called ‘sandbox’). If you
change your web pages, Google will temporarily downrank your website to
make sure that you are not spamming them.

Solution: If you have web
pages that have high rankings on Google for important keywords, only
change these
pages with great care. Make sure that most pages of your website are
relevant to the topic of your site. Relevancy to the topic is as
important as relevance to a particular keyword.

Reason 2: the links to your website are
problematic

If you have an old website with a grown link
structure then it’s not likely that your site rankings will drop
because of a link change.

If the links to your site are mainly paid links or
automatically created links then it is likely that your website has
been penalized by Google. Sudden changes in the link structure of
a website make a website suspicious.

Solution: If you still use shady link
building tools or services, stop it now. The links that point to your
website must make sense to website visitors and search engines.
If you don’t work on your links that point to your website then your
website will be
replaced by websites with a better link structure.

Reason 3: the websites of your competitors change

Everybody wants to be on Google’s first result page. For
that reason, it’s only natural that other websites will be listed
better than yours if you don’t work on your web pages.

Many websites target the same topics as you do. If
these other websites have better content and better links than your
site then it’s only natural that these sites get better rankings.

Solution: You must offer
better content than your competitors. Make sure that you offer many web
pages that are relevant to the topic of your website and that you
have better links than your competitors.

Reason 4: your web pages contain spam

Search engines don’t like spam. If search engines find
out that you use cloaking, hidden text, doorway pages or any other spam
technique on your web pages then it is extremely likely that your
website will be penalized.

Solution: Don’t
try to cheat Google. It’s simply not worth it if you want to develop a
sustainable business. Remove all spam
elements from your web pages. Just because your website hasn’t been
penalized yet doesn’t mean that search engines won’t find the spam
elements in the near future.

Reason 5: technical problems

Your web server can be the reason for a ranking drop. If
your website is down when the search engine spider tries to access your
website then search engines cannot give your web pages high rankings
because they don’t know your pages.

Some websites display the correct web page in the web
browser but the server returns an error code. In that case, search
engines won’t index the web pages.

Solution: Make sure that
your website is hosted on a reliable server that has no downtime. The website
audit
tool in SEOprofiler will inform you if there are any
technical issues on your web pages that can cause ranking problems.

Almost any website owner will see a significant ranking
drop sooner or later. Don’t panic if this happens to you. Try to find
the reason for the ranking drop and then act accordingly.

seo first aid

The tools in SEOprofiler help you to make sure that your
web pages get the best  rankings possible. Try SEOprofiler now and
see for yourself:

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Article source: http://www.free-seo-news.com/newsletter691.htm#facts

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