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Google AdWords or SEO? What is better?

Paid search
marketing on Google AdWords and other sites is a quick and easy way to
get listed on Google and other
search engines for the keywords that are related to your business.

Unfortunately, paid search marketing is also very expensive. Search
engine optimization (SEO) can help you to save money while getting more
targeted visitors at the same time.

You can waste a lot of money with AdWords

What is the
difference between
SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular “organic”
results on Google, Yahoo, Bing, and other search engines. If your
website is listed in the regular results, you don’t have to pay for
each click.

If you use paid search marketing to advertise your website on search
engines, you pay for every click. Your website will appear in the
“sponsored results” section of the search results page.

In the long
term, SEO is better because it delivers lasting results

Paid search
marketing is great
because it provides quick results. You will get the first visitors
minutes after the launch of your paid search campaign. Unfortunately,
you won’t get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to
develop good web pages and good links that point to your site. It takes
much longer to get high rankings with SEO. Fortunately, most websites
keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing.
If you have a business that is meant to stay, SEO is the way to go.

In the short
term, SEO is better because you are
forced to improve your website

If you use
paid search marketing,
your website will get visitors because you pay for them. With SEO, you
get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your
web pages: the content, the usability, etc. Although this requires more
work, your website and your revenue will benefit greatly from these

AdWords is better if you need immediate results

Paid search
marketing on Google AdWords and other sites is great if you
have the money and if you need
website visitors now.

If you want to get high rankings that last
without paying for every single click, use SEO to promote your site. In
the long run, SEO has a much better return-on-investment.

SEOprofiler is a full-featured SEO tool that
offers many
powerful features at a very competitive price. If you haven’t done it
yet, try
SEOprofiler now

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