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Google: AMP websites are now live – do you have to react?

Google announced in its blog that AMP
pages now appear in mobile search results. What is AMP, who uses it and
do you have to adjust your web pages?

accelerated mobile pages

What is AMP?

The AMP (Accelerated Mobile Pages) project is an
open-source initiative aiming to improve the
performance of the mobile web. It was launched by Google last October.

In simplified terms, AMP strips out most of the
elements which cause web pages to load slower on mobile devices. For
example, JavaScripts, unneccessary navigational elements, and a lot of
traditional ads. HTTPS is mandatory for AMP pages.

On February, 24th, Google announced that AMP pages
will be displayed in mobile search results:

AMP example

“Now when you search for a story or topic on
Google from a mobile device, webpages created using AMP will appear
when relevant in the Top Stories section of the search results page.
Any story you choose to read will load blazingly fast—and it’s easy to
scroll through the article without it taking forever to load or jumping
all around as you read. It’s also easy to quickly flip through the
search results just by swiping from one full-page AMP story to the next.

AMP is great for browsing the web on mobile
devices, because webpages built with AMP load an average of four times
faster and use 10 times less data than equivalent non-AMP pages. In
many cases, they’ll load instantly. It’s how reading on the mobile web
should be—fast, responsive and fun.”

AMP pages will be highlighted in the mobile search
result pages with this marker: AMP marker

Who uses AMP?

At this time, AMP is mainly used by publishing and
technology companies. You can view a list of companies here.
AMP is mostly targeted towards news articles. The SEOprofiler
also supports AMP.

Do you have to adjust your web pages?

At this time, AMP is an experiment, albeit a big
one. It’s hard to tell whether AMP will be a success or not.
Instructions on how to make your web pages AMP ready can be found here. If you use WordPress to
create your web pages, this plugin can help you.

AMP is not critical for most websites. There are
many other things that are much more important to make sure that your
web pages get high rankings on Google. SEOprofiler uses many tools that
help you to improve the search engine visibility of your web pages. If
you haven’t done it yet, try SEOprofiler now:

SEOprofiler now

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