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Google Buys Email Client Sparrow to Boost Gmail

sparrowgoogleGoogle has acquired iOS and OS X email client Sparrow. Though a sale price hasn’t been officially disclosed, The Verge reported the price tag was “under $25 million.”

Sparrow works on iPhone and iPad devices and Mac computers, using simplified interfaces of Twitter clients such as Tweetie or iOS apps as opposed to more traditional email style applications such as Apple Mail or Mozilla Thunderbird.

Specifics of how Google will use Sparrow have yet to be announced but it is thought that the client will help boost its Gmail service and see an improved native email client to compete with Apple Mail.

“The Sparrow team has always put their users first by focusing on building a seamlessly simple and intuitive interface for their email client,” said a Google spokesperson. “We look forward to bringing them aboard the Gmail team, where they’ll be working on new projects.”

Sparrow’s CEO Dom Leca announced the Google acquisition on the company’s website, noting that they will be “joining the Gmail team to accomplish a bigger vision, one that we think we can better achieve with Google.”

Though Sparrow announced it will be working on new things at Google, it also promised that it “will continue to make Sparrow available and provide support for users”.

However, on its iTunes Store listing, Sparrow said that there will be no further updates to its email client, apart from maintenance and bug fixes.


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Article source: http://searchenginewatch.com/article/2193599/Google-Buys-Email-Client-Sparrow-to-Boost-Gmail

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