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Google explains featured snippets

In their official blog, Google
shared some information about featured snippets. If your website is
listed with a featured snippet on the search results page, it will
stand out from the rest of the results. What are featured snippets, and
how can your website be listed with a featured snippet?

What is a
featured snippet?

Some Google searches show a
descriptive box at the top of the search results. Google calls these
boxes ‘featured snippets’ because unlike their regular web listings,
the page’s description (the ‘snippet’) comes first.

featured snippet example

Google reverses the usual format with
featured snippets. They’re featuring the snippet, hence the ‘featured
snippet’ name.

When does Google
show featured snippets?

Google displays featured snippets in
search when they believe this format will help people more easily
discover what they’re seeking, both from the description and when they
click on the link to read the page itself.

According to Google, featured snippets
especially helpful for those on mobile or searching by voice.

Mobile search traffic has surpassed
desktop traffic worldwide. And with the growth in voice-activated
digital assistants, more people are doing voice queries. In these
cases, the traditional ’10 blue links’ format doesn’t work as well,
making featured snippets an especially useful format.

Google continues to show regular
listings in response to searches along with featured snippets because
featured snippets aren’t meant as a sole source of information.

snippets get clicks

According to Google, featured snippets
get clicks. When Google introduced featured snippets in 2014, there
were some concerns that they might cause publishers to lose traffic.
What if someone learns all they need to know from the snippet and
doesn’t visit the source site?

It turned out that featured snippets
do drive traffic. For featured snippets, Google cites the source page
in the spoken result and they provide a link to the page within the
Google Home app, so people can click and learn more:

featured snippet with click

According to Google, they recognize
that featured snippets have to work in a way that helps support the
sources that ultimately makes them possible.

Is your website
listed with a featured snippet?

The Ranking Monitor in SEOprofiler
does not only track the position of your web pages in the search
results. It also tracks the result type with which your web pages are
listed. For example, a monitored keyword will be marked with a star in
the list, if your website is listed with a featured snippet:

featured snippet rankings

The Ranking Monitor also tracks other
results types, such as local results, Sitelinks, news results, video
results, etc. Details on how to improve your
chances of being listed with a featured snippet
can be found here.

If your website is listed with a
featured snippet on Google’s result pages, chances are that your
website will get more visitors. The tools in SEOprofiler help you to
improve the rankings of your web pages on Google and other search
engines. You can create your free SEOprofiler account here:

SEOprofiler now

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