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Google’s definition of a spam website (official)

Google’s recently published search quality rating
guidelines revealed Google’s definition of high
quality web pages
and low
quality web pages
. If you want to avoid a penalty, it is also
important to know Google’s definition of spam pages. You can find
Google’s definition of a spam page below.

Google's definition of spam pages

Does Google
think that your web pages are spam?

A web page with a low quality isn’t necessarily a
spam page. However, if a web page page is deliberately created to
deceive and potentially harm users in order to benefit your website, it
won’t get a good rating. If your pages contain the following elements,
it is likely that Google thinks that they are spam:

  1. Your pages
    are malicious or harmful

    Pages
    designed to “phish” for the user’s government issued identification
    number, bank account information, or credit card information are
    harmful because the purpose is to steal private information. Malicious
    download pages are another type of harmful page. These pages are spam.

  2. Your
    pages are deceptive

    If
    your page is designed to deceive users or trick search
    engines,
    rather than to help users, Google will flag it as spam. For example,
    Google doesn’t like false testimonials for a product, or pages that are
    created for the sole purpose of getting users to click on monetized
    links. Examples of deceptive pages are:

    • Websites that pretend to be or mimics the
      look of a well-known other website.
    • Web pages that claim to be a survey, but
      instead exist to steal passwords or personal information.
    • Websites that claims to offer an
      independent review or share other information about a product, but are
      in fact created to make money for the owner of the website through
      affiliate links without attempting to help users.
    • Websites that claim to be the personal
      website of a celebrity, but the websites are actually created to make
      money for the owner of the website without the permission of the
      celebrity.

    Google
    also does not like deceptive page design. If your page is deliberately
    designed to manipulate users to click on ads, monetized links, or
    suspect download links then it might be flagged as spam.

    A popular
    example of this is a fake search results page that contains ads
    disguised as search engine results.

  3. Your
    pages use sneaky redirects

    If
    your web pages contain redirects that are designed to deceive search
    engines and users, Google will mark the page as spam. In general, this
    means redirects to unrelated websites, or redirects to shop sites
    through affiliate links.

  4. Your
    pages don’t have real content

    Google
    thinks that these page types are spam because they do not have real
    content:

    • Pages with no helpful main content at all
      or so little content that the page effectively has no main content.
    • Content that consist almost entirely of
      “keyword stuffing”, gibberish, or meaningless content.
    • Auto-generated content that has been
      created with little time, effort, expertise, manual curation, or added
      value for users.

Spam pages do not get high rankings on Google.
Chances are that Google will remove your website from the index if it
contains spam pages.

Do not try to trick Google and other search
engines. There is no fast track to high rankings. Make sure that your
web pages contain all of the elements that Google requires. The tools
in SEOprofiler help you to do that:

Analyze
your website with SEOprofiler

Back
to
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contents
Visit
SEOprofiler.com

You can win SEOprofiler Smart for 6
months for free!

Article source: http://newsletter.seoprofiler.com/newsletter712.htm

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