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Google’s definition of high-quality content. Do you have to change your web pages?

Google continues to say that
high-quality content is important if you want to get high rankings. To
better understand Google’s idea of high-quality content, Google’s
guides for their own projects can help.

create high quality pages

What exactly are
these guides?

How can this
help your own website?

The guides describe Google’s standard
for their own content. It’s very likely that Google will think that
your web pages are high-quality pages if they meet these standards.
Here are some key points from the documents:

for your content:

  • Aim for a voice and tone that’s
    conversational, friendly, and respectful without being overly
    colloquial or frivolous; a voice that’s casual and natural and
    approachable, not pedantic or pushy. Try to sound like a knowledgeable
    friend who understands what the reader wants to do.
  • Use
    standard spelling, grammar, punctuation and capitalization. Write short
    and concise sentences that are easy to understand.
  • Use
    descriptive link texts, i.e. “download the user manual” instead of
    “click here”. If you link to other websites, make sure that these
    websites are reliable and respectable.
  • Avoid
    buzzwords and technical jargon. Don’t use exclamation marks, except in
    rare really exciting moments.
  • Consider
    numbered lists and bullet lists to structure your content.


  • Use tables and lists when
    appropriate. Only use tables when you have multiple columns of
  • Use
    optimized .png files or SVG files with ALT text for images.
  • Use
    HTTPS to embed resources such as images, media files, CSS and scripts
    on your pages.
  • Use
    HTML to structure your page and use CSS to style your page visually.

How to optimize
your pages

There are many things to consider if
you want to get high rankings on Google and other search engines. In
addition to the things above, you should check your pages
for other technical things that can have a negative influence on your
rankings. After that, optimize your pages
so that they get high rankings for the right keywords.

The tools in SEOprofiler help you to
get better rankings on search engines. If you haven’t done it yet,
create your SEOprofiler account now:

SEOprofiler now

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