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Google’s John Mueller: keep it simple if you want to get high rankings

Keep it so that you don’t have to guess, ask, or test what search engines will do, and keep it so that search engines are clearly consistently guided to do what you’re trying to do. If it’s unclear, but ‘test says yes’, then assume that search engines will change their behavior when you’re in the plane headed to Timbuktu for a 3-week camel safari.

In other words, if you run across something like this where someone uses a form for navigation, and you have a chance to simplify it, then figure out what the original goals were, and simplify ( document) it in the clearest way possible. The way you describe it is hard to guess what you have, but I’ve seen some weird ways that sites try to hide links from search engines (I won’t give inspiration, sorry :)), and most of the time it’s hard to create, painful to maintain, and ends up not even working as expected.”

Article source: https://newsletter.seoprofiler.com/newsletter856.htm

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