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Have your micro-moment: optimize for user intent

Search engine optimization isn’t just
about getting high rankings on search engines. It’s also about reaching
customers at the right time. If your website provides the right kind of
information at the right time, people are more likely to interact with
your website. How should you optimize your web pages to benefit from
this?

micro-moments

What
are micro-moments?

The term ‘micro-moments’ has been
coined by Google. According to
Google, a micro-moment is ‘an intent-rich moment when a person turns to
a device to act on a need – to know, go, do, or buy.’

Basically, micro-moments describe the
different types of search that lead to a conversion on your website.

The
four most important micro-moments

How
to benefit from micro-moments

All of the four micro-moment
categories can send targeted visitors to your website. To get the best
results, you have to understand the customer intent.

For example, people who eventually
book a vacation typically
go through different phases: thinking about a vacation, exploring
different options, planning the vacation and booking
the vacation.

In each phase, the customer uses
different keywords on search engines.
Create keyword lists for each phase: ‘what are good places for a summer
holiday?’, ‘what can I do in miami?’, ‘best hotels in florida’, ‘four
stars hotels in atlanta’, etc.

How
to get keyword ideas

Google’s concept of micro-moments is
Google’s way to tell you that your website should offer your website
visitors what they want, when they want it. Optimize different pages of
your website for different keywords that target the different stages of
the buying process.

The tools in SEOprofiler help you to
find these keywords, and they also help you to get high rankings for
these keywords. If you haven’t done
it yet, try SEOprofiler now:

Try
SEOprofiler now

Article source: http://newsletter.seoprofiler.com/newsletter758.htm

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