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How hyperlocal search engine optimization (SEO) can help your website

If you want to be listed in the hyperlocal results, you must show
Google that your website is relevant to these locations. There are
several things that you can to make this happen:

1. Show your address on your website

Show the exact address of your business on your website so that
Google and website visitors can easily see where you are located.

2. Use hyperlocal content on your web pages

Keywords are the cornerstone of successful search engine optimization. In addition to the goods and services that you offer, also include local information in the content of your web pages.

Mention nearby landmarks (monuments, stadiums, etc.), refer to
events in the neighborhood, and include images of the location. When
Google crawls your web pages, it should be clear that your business is
closely related to the location. Include your hyperlocal search terms
on your web pages.

3. Create a Google MyBusiness profile

Create a profile for your business on Google MyBusiness. This enables you to tell Google the name of your business, the location of your business, your opening times, and much more.

Add as many details as possible to your Google MyBusiness profiler.
Upload photos and videos. Google will display them in the search
results when people search for your business.

4. Add structured data markup to your website

Structured data markup enables you to make it as easy as possible
for Google to display your opening times, your business telephone
number, etc.

When Google crawls your web pages, they will find your local information much quicker with structured data. The Rich Results Creator tool in SEOprofiler helps you to create structured data markup for your code quickly and easily.

Article source: http://newsletter.seoprofiler.com/newsletter832.htm

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