Businesses of all sizes can benefit a
from SEO (search engine optimization) and SEM (search engine marketing,
also called paid search marketing). You’re leaving a lot of money on
the table if you do not use SEO and SEM to
promote your business.
This article explains how to use SEO
and SEM to get more paying customers.
is SEM and how can it help your business?
Paid search marketing is an easy way
to get website visitors. If you
advertise your website through SEM, you pay search engines to list your
website for particular keywords. When someone searches for that
keyword, the search engine will show your ad. You only pay when someone
clicks your ad.
The biggest advantage of SEM is that
you can get listed for any
keyword, as long as you have enough money. The biggest disadvantage of
SEM is that is costs a lot of money. If you pay for the wrong keywords,
you will lose a lot of money.
The main SEM providers are Google
AdWords and Bing Ads. Google’s revenue mainly comes from SEM.
is SEO and how can it help your business?
Search engine optimization refers to
all activities performed to improve the rankings of your web pages in
the organic (unpaid) search results.
SEO includes on-page optimization
(optimizing the contents of the pages on your website) and off-site
optimization (optimizing the links that point to your website).
SEO makes sure that search engines can
understand the information on your website. If search engines think
that your website is relevant to a particular search query, they will
show your website as a result for that search query. SEO helps you to
show search engines that your website is relevant to these search
The biggest advantage of SEO is that
you do not have to pay for any
clicks. In addition, organic listings usually get many more visitors
than the ads that search engines show for a keyword. The biggest
disadvantage of SEO is that it takes longer to get listed in the
organic search results.
to get the best out of both worlds
Both SEM and SEO will help you get
your website in front of potential
customers. In general, it is best to use both methods:
1. Start with SEM to find the keywords
that deliver the best return-on-investment.
Paid search marketing is a good way to
find the keywords that work best for your business. Eliminate the
keywords that will only cost you money and concentrate on the keywords
that deliver new customers to your site.
2. Optimize your web pages for these
When you know the keywords that work
best for your company, use SEO to optimize the pages of your website
for these keywords. If your website is listed in the organic results,
you will get many more visitors for a fraction of the cost.
Search engine optimization is not
difficult if you know what you have
to do. The tools in SEOprofiler help you to optimize your web pages so
that they get high rankings in Google’s organic search results.
In addition, SEOprofiler offers an
easy-to-follow step-by-step list
that guides you through the optimization process. If you haven’t done
it yet, try SEOprofiler now:
Article source: http://newsletter.seoprofiler.com/newsletter764.htm