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How to build backlinks if your website is not sexy

If your business is in an industry that’s not ‘sexy’, you
might think that it is impossible to get backlinks to your website. Of
course, it is much easier to get backlinks if there are a lot of blogs
about your topic. With the right ideas, however, you can get backlinks
to your website even if your business or product is rather boring.

boring industry

Step 1: build a list of related

Start with your business at the top of the list. Then expand
the list:

  • What is your business vertical?
  • Which business verticals are similar to yours?
  • Which topics are important to your business?
  • Which topics are important to related businesses?
  • Which parent category is related to your business?
  • Are there any related parent categories?
  • Are there broader or loosely related topics? If your
    company manufactures paper, you might consider “art”, “painting”,
    “office supplies”, “newspapers”, “handicraft work”, etc.
  • Who are your vendors?
  • Are there any industry trends or ‘hot topics’?
  • Who are your competitors?

You get the idea. Write down as many topics as possible.

Step 2: build a list of related
people and communities

After finding relevant topics, its time to find relevant

  • Check your business associations and build a list of
    association members.
  • Which online communities are closely related to your
  • Which communities are loosely related to your business?
  • Who blogs about your topics?
  • Who blogs about your topics and other things?
  • Who are the experts and enthusiasts in your industry?

Step 3: filter your lists

After building your lists, separate the wheat from the chaff:

  • Visit the blogs and social media profiles of the people you
    have found above.
  • Check the communities to find out if they are active.
  • How relevant are the communities to your business?
  • Who are the big influencers?
  • Who are the smaller influencers?

While checking communities and influencers you will find new
websites and businesses that might prove to be good link partners. The ‘Add to link manager’ bookmarklet in SEOprofiler
helps you to quickly add these pages to your link building list so that
you do not forget them.

For some industries, there are no ideal link building
opportunities. Don’t be afraid to accept backlinks that aren’t 100%
perfect. As long as a link is relevant to some human website visitors,
it is a good backlink.

Work more efficiently with the
right tools

The tools in SEOprofiler can help you to build backlinks more
efficiently. The backlink manager helps you to keep track of your link
building activities, the link building tools help you to get new
backlink ideas, etc.

SEOprofiler offers
many powerful tools that help you to get your website on the first
result page for keywords that deliver targeted visitors to your
website. If you haven’t done it yet, create your SEOprofiler account

Free trial Test full version

Create a free
trial account
now or get the full version and
save 99%

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