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How to check your web pages for duplicate content (and improve your rankings at the same time)

Duplicate content is an issue for many
webmasters. Although there is no penalty for having duplicate content
on your website, Google’s ranking algorithms filter duplicate content
so that it can look like a penalty.

duplicate content

What is
duplicate content?

Google’s definition of duplicate content:

“Duplicate content generally
refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar.
Mostly, this is not deceptive in origin.”

Examples of non-malicious duplicate
content could include:

  • Discussion forums that can generate
    both regular and stripped-down pages targeted at mobile devices
  • Store items shown or linked via
    multiple distinct URLs
  • Printer-only versions of web pages

What’s the
problem with duplicate content?

Google tries hard to index and show
pages with distinct information. This filtering means, for instance,
that if your site has a ‘regular’ and ‘printer’ version of each
article, and neither of these is blocked with a noindex meta tag,
Google will
choose one of them to list.

If the content of a page can be found
on multiple pages, Google only displays one of these pages in the
search results. Unfortunately, this might not be the page that you want
to see.

How to find
duplicate content on your website

The Website Audit tool in SEOprofiler
makes it easy to find duplicate content on your web pages. The Website
Audit tool analyzes all pages of your site and it shows you the pages
that contain duplicate content:

Quickly find duplicate content

Click the ‘Show pages’ button on the
page to get the different pages that contain the duplicate content.

How to fix
duplicate content problems

In addition to the Website Audit tool,
SEOprofiler offers many more tools that help you to get better rankings
on Google and other search engines. Create your SEOprofiler account now
and check your website for duplicate content:

the audit tool now

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