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How to get many more visitors with your existing keywords

Getting listed on Google’s first results page can be difficult. It depends on the keyword whether this is worth the time and effort or not.

Here’s an example:

  • Say you run an ad on Google AdWords (soon to be Google Ads) for a particular keyword that gets 10,000 searches during a week.
  • 200 visitors click your ad to visit your website.
  • Six of these visitors purchase something on your website and the total profit is $500.

That means that the average single visitor who finds your website through that keyword is worth $2.50 to your business ($500/200 visitors = $2.50/visitor).

10,000 people search for the keyword every week. If your website was listed as the first result for this keyword, you’d get 4,327 visitors per week (as 43.27% of all clicks go to the top ranked page).

You would earn $10,817.50 per week with just one top ranking. It’s very likely that this is worth your time and efforts.

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