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How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google

The input of Google’s human search quality raters has no direct influence on the rankings. Instead, Google improves the ranking algorithms based on the feedback of the quality raters.

Google has to calculate the E-A-T signals of your website algorithmically. There are several things that you can do to show Google that your website is a good website that can be trusted:

1. Create good content that is error-free

Creating good content is the first step to create trust. The information on your website must be correct. If the content is unique, it’s even better. Remove thin content pages and avoid content that might be misinterpreted or confusing.

2. Remove technical errors from your website

It’s not a good sign if your web pages contain many broken links or other errors. You can check your web pages for broken links, spelling mistakes and many other errors with the website audit tool.

3. Get links from high quality website

If trustworthy websites link to your website, Google will trust your website more. The link building tools in SEOprofiler help you to find authoritative websites that could link to your site. The Link Influence Score (LIS) in the Link Profiler tool shows you the overall trust value of a website.

4. Show that your website can be trusted

Add your full address to your website. Make it easy to contact you. If applicable, show your phone number. Have an ‘About us’ page on your website that clearly describes your company. If your website features articles from different authors, each author should have a page with additional information about the author.

Third party reviews, listings in business directories and customer testimonials can also help to create trust. Everything that helps to create credibility online and offline will be good for the E-A-T score of your website.

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