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How to use structured data and other technologies to improve the display of your web pages in the search results

Structured data markup and other
technologies can help you to get prettier listings on Google’s search
results pages. For example, pages that contain structured data markup
for recipes look like this on Google:

structured data on search result pages

Structured data markup code can
greatly improve the display of your web pages in the search results.
The JSON-LD
markup code creator
for rich snippets can help you to create
that code quickly and easily.

You should only add structured data
code that applies to your website. Google does not like structured
data spam.

Other
technologies can also help your web pages

For example, having a Windows Tile
icon or an Apple Touch icon can improve the display of your website on
mobile devices. AMP (accelerated mobile pages) are preferred by Google
for some website types.

How to check your web pages for these technologies

The Website Audit tool in SEOprofiler
checks your pages for structured data markup and other technologies:

structured data on your pages

technologies on your pages

Use the Website Audit tool in
SEOprofiler and analyze the pages of your site and make sure that
Google and other search engines display them beautifully on the result
pages.

Check your pages
now

If you haven’t done it yet, create
your SEOprofiler account now. In addition to the Website Audit Tool,
SEOprofiler offers many more tools that help you to get more out of
your web pages:

Try
the audit tool now

Article source: http://newsletter.seoprofiler.com/newsletter779.htm

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