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How your website design influences the rankings of your web pages on Google

website design is important. Although there is no perfect
website design that guarantees that Google will rank your web pages
highly, there are several website design elements that can have a
positive influence on the position of your web pages.

Good web design - better rankings

sure that your
web pages are crawlable

Search engines won’t be able to index
the content of your pages if it
is hidden in fancy scripts or images.

To make sure that search engines can
index your content, use plain text
and easy to follow text links on your page.

Both the regular content and the
navigational elements on your web
pages should be easy to parse for search engine robots. Style your
pages with CSS and regular HTML tags. Do not hide your content in Flash
or JavaScript.

responsive web design

Google is building a ‘mobile
first’ index. Your web pages should look good on mobile devices. Of
course, they should also look good on desktop computers. Responsive
design is the easiest way to achieve that goal.

Responsive web design means that the
look of your web pages changes
based on the size of the browser window. This is done through CSS.

you use a CMS (content management system) such as WordPress to create
your web pages, chances are
that you can install a responsive template quickly and easily.

Web pages that look good on mobile
devices get better rankings in
Google’s search results for mobile devices.

an easy-to-understand website navigation

A good website navigation
helps your website visitors to find what they are looking for. It also
helps search engines to categorize your pages.

If the navigational elements on your
web pages use texts that make it
clear what the linked content is all about, it’s much easier for search
engines to rank your pages for that topic. For example, if a category
on your website is about ‘brown shoes’, link to the category page with
the words ‘brown shoes’ in the menu.

Also use a folder structure
on your website that makes it easy
to understand what the pages are about. For example, list all the pages
that deal with the different variations of brown shows in a directory
with the name ‘/brown-shoes/’.

loading pages are good for the user experience

Some people say that the performance
of a website is a major ranking factor. Of course, it’s always good to
improve the performance of your website. However, it won’t improve your
rankings much.

According to Google, only 1% of all
websites need to worry about page load times. If your website belongs
to these 1% of the slowest pages on the web, improving the performance
will have a positive influence on the rankings. All other sites won’t
notice a major improvement.

Don’t forget that fast loading web
pages are good for the user experience. For that reason, your pages
should load as fast as possible, even if this does not have a direct
influence on your rankings.

There are many more factors that
influence the position of your web pages on Google and other search
engines. The Website Audit tool and the Top 10 Optimizer in SEOprofiler
can tell you if everything is okay with your pages.

If you haven’t done
it yet, try SEOprofiler now:

SEOprofiler now

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