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Introducing a new type of search event: ‘Connect’

If you haven’t already heard, Search Engine Watch has some exciting news… we’ve launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.

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Bringing together the who’s who of search marketing, we’re calling in all our favors from the last 20 years (yes, it’s the big 2-0 and yes, we’re having a birthday party on the beach!) to deliver an unmissable event that will discuss advanced SEO Paid Search techniques as well as guiding you in what we’ve called ‘Exceling in the New Era of Search Marketing’. 

What does this mean? Well, if you are a regular reader you will know that search marketing has changed quite drastically over the past few years. Mobile search has now overtaken desktop search for the first time and changes in user behavior and smarter search tactics mean that focusing on normal SEO Paid Search tactics is no longer good enough. 

To win, you need to look beyond your lists of keywords, link building strategies and where you rank on Google, and open your eyes to the broader role search plays in appealing to, engaging and inspiring your customers.

Leading the discussion alongside other world-renowned search marketers and business leaders will be Avinash Kaushik, Author of Web Analytics 2.0 and Digital Marketing Evangelist at Google.

Presenting his highly acclaimed See, Think, Do, Care: Driving Innovation from Customer Intent framework during his keynote session on day two, Avinash will be looking beyond search to analyze how ‘Content + Marketing + Measurement’ can transform your campaigns.

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Interested? We’d love to have you with us. Super Saver Rates expire this Friday (December 4) and you can get your hands on an All Access pass for just $895. 

Join 500+ of your peers and the Search Engine Watch team for two days of sun, sea and search on the beach in Miami. Register here.

Article source: http://searchenginewatch.com/sew/news/2437696/introducing-a-new-type-of-search-event-connect

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