hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

Is Google testing out green labels for PPC ads?

Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today.

I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK.

It appears to be a European thing, as this user in Sweden is seeing similar results:

Update: thanks to Sarah below. It seems US users are seeing the green labels too. 

US green ads

At a moment, it appears to be just a chosen few users who are seeing this. Here’s a quick reminder of what the labels usually look like: 

yellow ads

So why is Google (maybe) going green?

First of all, these may just be tests, and we may never see these green labels in common use.

Normally, in UX testing, different colours will be tried out to determine which are most effective as calls to action. 

In this case though, the motives are likely to be different. Google’s aim is to deliver clicks for its advertisers and thus more revenue for itself. 

It’s hard to see a reason for the green colour, other than that it blends in more easily with the green text showing the URL, thus making it look less like an ad. 

green ad

If users think results are organic, will they be more likely to click on them? Perhaps that’s Google’s thinking. That’s the reason for removing right hand side ads, according to some opinion. 

Graham Charlton is Editor in Chief at ClickZ Global.

Related reading



page one guaranteed

google logo

Five tips for low-risk Google Display Network testing

So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing.

Article source:


Submit a Review

If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.