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Is It Worth Paying For a Premium WordPress Theme or Not?

#EspressoMonday Episode Nr.16

Is It Worth Paying For a Premium WordPress Theme or Not?

There is no doubt about what WordPress can deliver in many ways in performance and flexibility. Being an open source tool, there is a lot to choose from and the possibilities are endless. However, the debate rages on whether or not buying a premium WordPress theme is worth it or not.

Before we get into the heat of things in this #EspressoMonday episode, grab your espresso and let’s do it the Brent Weaver way – one shot in an espresso cup.

As an open source tool, WordPress remains dynamic and progressive with the themes evolving regularly or sometimes, at a much faster pace. With all these choices available, a lot of people, not only web designers, think if it is really worth shedding a few dollars on a premium theme. Should you buy a premium WordPress theme or not?

Advantages of a Premium Theme

Buying a premium WordPress theme has always been a hot topic not only here on the 1WD community but among those who use WordPress. In fact, we have written a few articles which tackle this subject. You can find one of them here. Before we delve into the advantages of using a premium theme, we are not saying that you should not use a free theme because there are free themes that have awesome features as well. However, free themes have some limitations compared to their premium counterparts and here are the reasons why.

Premium Support

Because you pay, premium theme developers are bound to provide support 24/7 or risk losing precious customers. So if you encounter any problems or questions along the way, you can always expect that your queries will be answered promptly. You are always rest assured that, you will get prompt, excellent service through forums or email.

Regular Updates

Another reason for going premium is the regular updates. Since competition is tough, premium theme developers will regularly update the themes or they will lose to competition. Expect regular updates or get newer versions every 2 or 3 months including bug fixes. In addition, premium themes have extensive documentation to help you every step of the way.

Unique Features

One that’s never lacking in premium themes is the unique features because, as mentioned, competition is stiff. Premium theme developers will always strive to think, innovate, and add the newest and most unique features they can ever think of to make their theme much better than the competition.

Great Attention to Details

Premium theme developers are very detail oriented and have better tweaks, such as SEO. In line with SEO, premium themes come with a clean footer and support lowering your security risk as well as removing any annoying links from untrusted websites.

Easy Customization

Premium themes have been developed with their customers in mind; thus, themes are categorized to suit the needs of their customers. So whether you are a freelance photographer looking to showcase your portfolio or a new business owner with limited portfolio, you can always find something for you in a premium theme.

Unique Look

Premium themes are no doubt superior than free themes. What does that mean? That means it’s unique. So if you want a blog or website that stands out from the rest, you will never get it from free themes. Why? The answer is pretty simple – a lot of users are already using the free themes.

Fast Website Development Process

Premium WordPress themes have been developed with functionality in mind. Therefore, their tools are easy to use even for the not technologically savvy people. When tools are easy to use and deploy with just a few clicks, it is much easier and faster to create a website than when you use hard coding.

Disadvantages of Using Premium WordPress Themes

Just like any other issue, it won’t be fair if only the advantages are presented, so here are the disadvantages of using a premium WordPress theme.

Do Not Undergo Review

Unlike free themes that undergo a review process by WordPress before you can use them, premium themes operate independently. Because of this, some of the features they have might not be compliant to the WP standards in terms of licensing.

Not for Everyone

Buying a premium theme may not be a practical decision if you are just thinking of creating a blog of website as a hobby. There’s no need to shell out cash if you are not thinking of generating an income from it; otherwise, it will just be a waste of your money.

Too Many Unneeded Features

Premium themes, in their bid to be super awesome or super cool, might be adding features and plug-ins that are not necessary. Then, you’ll end up buying something that is useless, which defeats the purpose of why you bought a premium theme in the first place.


Premium themes are definitely awesome but before you think of purchasing one, look at the factors whether or not you really need one. If you want a blog or website for a personal hobby, there are a lot of free themes which you can use to showcase your hobby. However, if you want to showcase a service, a product, or a business which you hae plans to monetize or profit from, then a premium theme is for you. So depending on your needs and goals, assess them first before opting for a premium theme.

Another point to consider before buying a premium theme is to to buy them from a reputable source, such as ThemeForest, otherwise, you will find yourself with a big headache. We also have an article where we featured some of the best premium themes in 2015 as well as some reviews of premium WordPress themes, like the X Theme.

Have an awesome #EspressoMonday!

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