hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

Kelvin Newman on the major search trends of 2016 [podcast]

clickz podcasts logo

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report.

It features interviews with Tessa Wegert, Brian Clifton, Kelvin Newman and Parry Malm, looking at key trends for 2016.

Here we’ll be taking a look (sorry, listen) to Kelvin Newman’s episode on search marketing.

Kelvin is one of the best known figures in the world of search marketing in the UK, being the founder of Rough Agenda and organiser of Brighton SEO.

In Kelvin’s podcast we hear what initially attracted Kelvin to search, where he sees the biggest opportunities for marketers entering the industry today and which search marketing trends Kelvin is really excited about in 2016 and why.

SEM in 2016

Kelvin believes there are two main areas that will influence search marketing in 2016. The first being the technology that search engines use and how we as search marketers need to respond to it. In particular machine learning.

Machine learning is used to find patterns and trends in data-sets. Previously it was fairly straightforward for search marketers to use technical on-page SEO to influence ranking factors.

However now, as algorithms become more complex and machine learning becomes more practical, the systems that search engines use to rank websites becomes even less transparent than before.

The upside of this only benefits the user…

“As marketers we just have to concentrate on making our websites better, the experiences we provide, looking at who is performing well and learning from our competitors, rather than taking a ‘tick-box approach’ to search engine marketing.”

And the second major factor that will influence search in 2016 is how search marketers are perceived within organisations and the business of search marketing itself…

“There’s a greater need for any marketing professional to ensure that any of their recommendations and strategies are not only right but that they are implemented, so your role as a marketing professional is not only to understand social media or CRO or SEO, your job is to deliver business change.”

For search marketers it’s important to remember the traditional skills that would otherwise be forgotten if there wasn’t a search engine advocate, but also to be the “advocate of web best practice.”

For lots more insight, listen to the full podcast here: ClickZ Digital Marketing Podcast.

Related reading

Make It Rain

AdWords: six simple techniques to save you money

We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough. So we have compiled some advice that could save you money on a monthly basis!

death of flash

Eight of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

Shift London

Introducing Shift, our brand new London event, 24-25 May

All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25 May 2016.

ad recall

Ad viewability “should not be a KPI”, according to study

A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.

Article source:


Submit a Review

If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.