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Local Sources Teach Bing Users About Their New Neighborhood

In order to help mobile users make decisions about houses, schools and doctors, Bing has improved its local search experience by adding a variety of sources and services.

When house-hunters search address on their mobile devices, they will be able to overview key information about that property, including its location, pictures, and price, among other details. They will also be able to see schools associated with that address, as well as similar homes nearby. If they want to know more about the house, they can simply click on icons for sites like Zillow, Trulia and Realtor.


Bing has also integrated school information to serve users who want to know more about education options in a new neighborhood. When users search for a local school, they will see the GreatSchools rating in green and community score at the top. Users can also see the school’s national and state rankings, as well as its enrollment, student-to-faculty ratios, and academic indicators.


Health care is another consideration when users move to a new area. In order to provide the right doctor information, Bing has partnered with companies such as LexisNexis, Doximity and Vitals. Now, mobile users can easily find clinic locations and their contact information, as well as a specific doctor’s background and patient reviews.


Bing has also enhanced its local search capabilities for a better dining experience, giving users a carousel of options and rich information, such as Yelp reviews and links to book on OpenTable, to find the right restaurant.

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