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Mobile & Local Search

Join us next week (February 24 to 26) as we put mobile and local search under the spotlight for the first of our new Search Engine Watch (SEW) Content Takeover series.

Here is what you can learn from and engage with over the course of the Content Takeover: 

  • Wearables and local search: Key new opportunities for marketers
  • Pigeon focus: Understanding Google’s local search algorithm and what it means for you
  • Optimizing mobile search for apps vs. mobile
  • Responsive design vs. mobile sites
  • Cross-device mobile search – from phone to tablet
  • Does Google penalize mobile sites? 
  • Leveraging location data to personalize and target results 
  • Spotlight on: Steve Liu, director of SEO at Tribal DDB
  • Social and local SEO: How can social media help local SEO? How to leverage social for SEO purposes? How can social media and mobile SEO work together? 
  • Yelp and SEO: Can Yelp help businesses rank higher in search results? If so, should every business establish a presence on the search directory?
  • Location strategy: Personalization, tagging, and context
  • Google+ Local: What does it really mean and how can it help your business?
  • Maximizing reach with Google map listings and location-based advertising

Please take the time to register for our webinar “Paid Search and Mobile: Developing a Winning Strategy” on February 25, 2015, at 1 p.m. ET/10 a.m. PT. Detailed content and speaker profiles are available at the above link.

As well as the webinar we also have a Video QA on: “Are you blind to conversions from click to call?” SEW speaks to Matt Geoff, principal product manager for Marchex. To ensure you don’t miss out, register here.

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