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New Google patent: how search engines see entities and what you have to do about it

According to the patent, an entity is
“a thing or concept that is
singular, unique, well-defined and distinguishable. For example, an
entity may be a person, place, item, idea, abstract concept, concrete
element, other suitable thing, or any combination thereof.”

In other words, an entity is something
that people search for on
Google. The patent explains how Google might find information on the
pages
that are not organized in a pre-defined manner, i.e. regular web pages
that can have any kind of layout and code design.

Article source: http://newsletter.seoprofiler.com/newsletter769.htm

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