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Official: 11 types of backlinks that Google does not like

Google has updated the link schemes web page that shows
examples of backlinks that Google considers spam. New to the list are
article marketing or guest posting campaigns with keyword rich anchor
text links, advertorials that contain paid links, and links with
optimized anchor text in press releases and articles.

Wrath of Google

There are more backlink types that might get your website in
trouble. Here’s the list:

1. Google does not like paid links

Buying or selling links that pass
PageRank can negatively impact your website’s ranking in search
results. This includes exchanging money for links, or posts that
contain links; exchanging goods or services for links; or sending
someone a ‘free’ product in exchange for them writing about it and
including a link.

not buy or sell backlinks if you don’t want to risk your rankings.

2. Google does not like excessive
link exchanges

Exchanging links with other
websites is fine. Actually, it is normal for most websites. For
example, websites about dolphin research can cross-link to all other
websites about dolphin research without getting in trouble.

If the cross-linking looks
unnatural (the dolphin research websites links to a shoe shop and vice
versa), Google might think that you’re trying to build unnatural links.

common sense when exchanging links with other sites. As
long as the link exchange makes sense for a human website visitor,
everything is okay.

3. Google does not like
large-scale article marketing or guest posting campaigns

okay to publish your articles and guest posts on other websites as long
as you don’t do it in bulk. If you do guest posts just to get keyword
rich backlinks, your website might get penalized.

publish articles and guest posts on other websites if
you really want to contribute a valuable article.

4. Google does not like automated
programs or services that create backlinks to your site

You’ve probably seen the ads for
tools and services that promise hundreds (if not thousands) of
backlinks with very little work. These tools that help you to
‘dominate’ the search results are a sure way to get your website banned
from Google.

tools and services that automatically build backlinks
to your website. If you were able to find these services, Google’s spam
team can find them, too.

5. Google does not like text ads
that pass PageRank

If you run a text ad on another
website, make sure that is uses the rel=nofollow attribute in the link.
Otherwise, Google might think that it is a manipulative backlink.

6. Google does not like
advertorials and ads that include links that pass PageRank

As are rule of thumb, always use
links with the rel=nofollow attribute if you pay for an article or an
ad. If the ad includes a paid link that passes PageRank, it might
trigger a penalty.

7. Google does not like links with
optimized anchor text in articles or press releases

If your article contains paragraphs
that look like the following, you might invite Google’s spam algorithm
to take a closer look at your website:

“There are many wedding rings on the
market. If you want to have a wedding,
you will have to pick the best
. You will also need to buy flowers and a wedding dress.”

8. Google does not like links from
low quality directories or bookmark sites

If you’re submitting your website
to hundreds of Internet directories that will never send you a single
visitor, you don’t need to bother. These links won’t help your Google

If a directory sends your website
visitors, it’s worth getting the link. You can ignore other directories.

9. Google does not like widely
distributed links in the footers of various websites

Some websites put keyword rich
links to other websites in their footers. These links are always paid
links and you should not use them to promote your website.

This does not apply to ‘About us’
or ‘Privacy policy’ footer links but to backlinks such as ‘buy flowers’
or ‘buy wedding rings.’

10. Google does not like links
that are embedded in widgets that are distributed across various sites

Some widget developers offer free
widgets that contain links to other websites: “Visitors to this page:
1,234 – buy wedding rings

If a widget developers offers you
to advertise your site through these
widgets, make sure that the links use the nofollow attribute or do not
use the links at all.

11. Google does not like forum
comments with optimized links in the post or signature

Some tools automatically post
comments in forums:

“That’s really great
information! Thanks a lot!

wedding rings
buy flowers best wedding”

Do not use this method to promote your website. Google
does not like it. Avoid tools that automatically post your links to

It’s really simple: Google does not like bulk links and they
also don’t like artificial links. To get good backlinks that lead to
lasting results, use the link building tools in SEOprofiler.

The link building tools in SEOprofiler help you to find
related websites from which a backlink actually makes sense to real
visitors. In addition to the link building tools, SEOprofiler offers
many more website optimization tools that help you to get better search
engines rankings for your web pages.

If you haven’t done it yet, create your SEOprofiler account

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