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Official: Google announces ‘speed update’ for the mobile ranking algorithm

Google has announced a
major update to its mobile ranking algorithm. Starting in July 2018,
page speed will be a ranking factor for mobile searches.

How does this affect your rankings,
and what should you do to make sure that your web pages get high
rankings?

mobile SEO

What has Google
announced?

Google has announced that, starting in
July 2018, page speed will be a ranking signal for mobile searches.
Page speed has been a ranking signal for some time, but only for
desktop searches.

“People want to be able to find
answers to their questions as fast as possible — studies show that
people really care about the speed of a page. Although speed has been
used in ranking for some time, that signal was focused on desktop
searches. Today we’re announcing that starting in July 2018, page speed
will be a ranking factor for mobile searches.

The ‘Speed Update,’ as we’re calling
it, will only affect pages that deliver the slowest experience to users
and will only affect a small percentage of queries. It applies the same
standard to all pages, regardless of the technology used to build the
page. The intent of the search query is still a very strong signal, so
a slow page may still rank highly if it has great, relevant content.”

In short: you should make sure that
you have web pages that load quickly on mobile devices if you want to
get high rankings in Google’s mobile search results.

Will this affect
your web page rankings?

According to Google’s announcement,
the new ranking signal ‘will only affect pages that deliver the slowest
experience to users and will only affect a small percentage of queries’.

Google processes billions of searches
per day. A ‘small percentage’ of queries can amount can amount to
thousands or millions of keywords and websites.

Check the speed of your website with
Google’s Page Speed Insights
tool. It’s likely that your website has ‘average’ speed. If the Page
Speed Tool shows that your website is ‘slow’, you should act.

How to optimize
your web pages for mobile

Follow the tips of Google’s Page Speed
Insight tool to improve your web pages. In addition, check your web
pages with the Top 10 Optimizer tool and the website audit tool in
SEOproflier. Both tools offer options for mobile SEO.

mobile SEO

Google’s announcement indicates the
the overall mobile user experience is also a factor. Mobile
optimization is more than just optimizing the load time of web pages.

It’s more important than ever to optimize your web pages for mobile search.
The tools in SEOprofiler can help you to do that. You can create your
free SEOprofiler account here:

Try
SEOprofiler now

Article source: http://newsletter.seoprofiler.com/newsletter821.htm

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