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Search engine optimization is about getting clicks from the right people, not about rankings

If your website has high rankings for
the wrong keywords, you won’t get targeted traffic. It does not make
sense to get high rankings for a keyword that seems to be related but
does not deliver people who are interested to buy.

For example, “car” is an extremely
popular keyword. If you manage to get high rankings for the search term
“car” then your website will get thousands of visitors per day. Of
course, you will also have to invest months into getting your website
on the first result page for that single term.

However, you won’t get many sales from
people who find your website through that keyword. People who search
for “car” might be interested in anything that is related to cars:
general information, car tuning, car repair parts, tires, news, images,
etc. If you are selling products for auto cockpit cleaning on your
website then most of these visitors won’t buy.

It is important that you concentrate
on targeted keywords that deliver targeted traffic (for example “auto
cockpit cleaning”, “car dashboard cleaning”, etc.). It is much easier
to get high rankings for these keywords, and you will get many more
sales from these high rankings.

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