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SEO checklist

Getting high rankings can be
complicated if you do not have a clear
plan. In the first part of our SEO
checklist, we took a look at the technical
that should be checked.
This week, we’re taking a look at the
on page factors that influence the
position of your web pages on search

SEO checklist - part 2

page factors that influence the
rankings of your web pages

1. Check the titles on your
web pages

The pages on your website should
have individual title tags. The
titles should contain keywords that
are related to the content of the
pages, and you should use as many
different related words as possible
in the different titles on your

Checking the titles of your web
pages can be a time-consuming task.
Fortunately, the website audit tool
and the Top 10 Optimizer tool in
SEOprofiler can help you to do
this as efficiently as possible

2. Check the meta
descriptions of your web pages

Not all pages need a meta
description as Google can create
snippets based on the content of
your web pages. In any case, you
should not use duplicate meta
descriptions on your web pages. The
website audit tool finds

A good meta description can make
sure that your web page gets the
click on the search results page.
Google has increased the limit for
the meta description lengths. Write
compelling meta descriptions that
make people want to visit your web

3. Check the headlines on
your web pages

Headlines make it easier to parse
your web pages. Use headline tags
(h1, h2, h3, etc.) to structure your
web pages. Just like the title of a
web page, the headlines should be
closely related to the content of
the page.

The headlines can also contain a
call-to-action. If your web page
contains multiple paragraphs, it is
usually advisable to use

The Top 10 Optimizer tool in
SEOprofiler checks if your headlines
the elements that are needed for
high rankings

4. Check the keywords that
you use on your web pages

Modern search engines rank topics,
not keywords. That does not mean
that you shouldn’t optimize your web
pages for keywords anymore. It means
that you have to use many different
keyword that are all related to the
topic of your website.

Optimize different pages of your
website for different keywords that
are related to your site. Your
website becomes more relevant to the
topic of your website if it contains
many pages that are related to that

The website audit tool in
SEOprofiler shows
you the topics that search engines
can find on your website
. The
Top 10 Optimizer tool in SEOprofiler
helps you to make
sure that your web pages are
to particular

5. Check your web page
navigation and your website

The navigational elements on your
website should contain important
words that are related to the linked
pages. Use menus with short anchor

The URL subfolders on your website
should have a logical hierarchy that
matches the navigational menus on
your website. Each page of your
website should have a unique URL. If
a page matches multiple categories,
use the rel=canonical
attribute to specify the main URL
for the page.

Editorial links in the content of
your web pages have more weight than
links in your navigation. If it
makes sense to link to other pages
of your website in the content of a
page, don’t hesitate to do it.

6. Use structured data markup
code on your web pages

Structured data markup code enables
you to offer Google additional data
that can be used for rich results on
Google’s result pages. Bing and
other search engines also use
structured data markup code.

The Rich Results Creator tool in
SEOprofiler helps you to create
structured data markup code

for your web pages.

7. Make sure that your web
pages work without JavaScript

Your web pages should work without
JavaScript. You can use JavaScript
to enhance the look of your web
pages, but the main content should
be available without using
JavaScript. Disable JavaScript in
your web browser and take a look at
your pages. If your web pages don’t
look good, you should improve them.

If you have an old website that
still uses Flash, remove all Flash
elements. The Flash Player has been
deprecated and has an official
end-of-life by 2020.

8. Make sure that your
website works on mobile devices

If possible, use responsive
web-design with your website.
Responsive design makes sure that
your website looks good on all
devices: desktop computers, tablet
computers, mobile phones, etc.

You can test if your website works
with mobile pages here.
SEOprofiler offers several tools for

your web pages now

The things above help you to make
sure that your web pages get high
rankings on Google, Bing, Yahoo and
other search engines. Next week, we’re
taking a look at the off page factors
that you have to check.

The tools in SEOprofiler help you to
check your pages as efficiently as
possible. You get tools for keywords,
link building, website monitoring, SEO
audits, competitive intelligence
tools, and much more. You can create
your free SEOprofiler account here:


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