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Effective Amazon PPC Management: How to get the most of a limited budget

2Aug19 • 0 comments

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce […]

Google + Amazon: Data on market share, trends, searches from Jumpshot

1Aug19 • 0 comments

Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce. Our speaker for the evening was Steve Kraus, […]

A review of the payday loans algorithm in 2019

1Aug19 • 0 comments

The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans algorithm […]

The power of page speed: Practical tips and tools to speed up your site

31Jul19 • 0 comments

As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results pages. 53% of mobile site visits leave a page that takes […]

7 Top CSS Trends for 2019

31Jul19 • 0 comments

As time goes on, web design is getting more innovative. Rather than just displaying information, websites are works of art, featuring complex animations, unique layouts, and micro-interactions. So many of these things are possible through CSS. CSS gives style to normal, boring webpages, and enables everything that makes websites enjoyable to interact with. 2019 brings […]

Official: Google and JavaScript

30Jul19 • 0 comments

Google has released another document about JavaScript this month. Should you use JavaScript on your web pages? Does JavaScript cause ranking problems? Google tries to render JavaScript on your pages If the HTML content of your web pages does not contain URLs or real content, Google tries to render the JavaScript on the web page: […]

Five ways to target ads on Google that don’t involve keywords

30Jul19 • 0 comments

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a […]

Two simple behavioral levers to improve your link building efforts

29Jul19 • 0 comments

Link building is hard. Anyone who says otherwise has either not done much of it, or they’re trying to sell you a course. To make it even harder, there are a million supposed link building hacks and tactics on the web – and most of them are pretty bad. A quick Google search will net […]

8 Resources for Outstanding Free Stock Photography

29Jul19 • 0 comments

Every website needs high-quality images, period. Headers, article and cover images, social media, icons – the list is endless. Even if you’re a photographer, you probably don’t have time to take a photo every time you need one. You could hire a professional photographer, but that costs a lot of money. One great alternative is […]

Guide to call tracking and the power of AI for analyzing phone data

26Jul19 • 0 comments

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls […]

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