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Study: How to use domain authority for digital PR and content marketing

16May19 • 0 comments

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater […]

A summary of Google Data Studio: Updates from April 2019

16May19 • 0 comments

April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool. For those not familiar with GDS, it is a free dashboard-style reporting tool that Google rolled out in June 2016. With Data Studio, users can connect to various data sources to visualize, […]

Google: don’t use TF-IDF to optimize your web pages

15May19 • 0 comments

Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google’s advice? Of course, it’s advisable to follow most of Google’s recommendations. However, you should do more than that. Here are four things that you should consider. 1. Google is not your […]

Kenshoo Trends Report – The state of search advertising in 2019

15May19 • 0 comments

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as success in our work. […]

Local SEO for enterprises: Optimizing for the Local 3-Pack

14May19 • 0 comments

Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest to their house, drive there, go inside, and ask the clerk “Do you sell hammers?” If they happened to be out of hammers, the clerk might draw the customer a […]

Free Condensed Fonts for Designers

13May19 • 0 comments

Running low on space, or looking to give your designs a mature and professional look? These fonts are exactly what you need for your project. Condensed, or narrow, fonts are made to take up less horizontal space. This makes them perfect when you’re creating something like a small pamphlet or a long headline, and also […]

What defines high-quality links in 2019 and how to get them?

11May19 • 0 comments

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account […]

Google bans adverts for anti-censorship sites in China

11May19 • 0 comments

Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s demands once more. For more […]

Digital marketing strategy guide for B2B industrial manufacturers

11May19 • 0 comments

The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks […]

Is search engine optimization the same as following Google’s advice?

10May19 • 0 comments

Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google’s advice? Of course, it’s advisable to follow most of Google’s recommendations. However, you should do more than that. Here are four things that you should consider. 1. Google is not your […]

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