hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

Social Content Analytics: SEW’s Most Engaging Posts of 2012

Over the holiday period we will be counting down the top most read articles of 2012. It’s always interesting to see what is the most popular content of the year.

But… Any content writer knows that it is impossible to predict what content themes and writing styles are going to resonate with their reader. It can a struggle to broach new topics without continual feedback from both editors and readers.

Whether reading or writing, everyone has a sense of what constitutes “a great piece” but it is much harder to agree on how to measure popularity. For instance, Measuring popularity simply on pageviews excludes much of what makes writing really great. Namely, the attention game between the author and their audience.

So, by way of saying thanks to our contributors at Search Engine Watch (SEW) for all the great content they produced this year, I wanted to see if there could be a reasonable way of calculating reader feedback in order to define, “The Most Engaging Posts” of 2012.

Inspired by Richard Kirk’s open performance review of the Performics SEO strategy, I wanted to see if there could be a way of reasonable way of calculating reader feedback. I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article. The results of a thorough analysis are below.

SEW’s 10 Most Engaging Posts of 2012:

Achievements: 1st Most Liked Article (all Categories), 2nd Most Discussed Article (all Categories), #Winner Most Read SEO Story

Achievements: 2nd Most Tweeted Article (all Categories), 3rd Most Liked Article (all Categories), 4th Most Liked Article (all Categories), #Winner Most Tweeted SEO Story.

Achievements: #Winner Most Commented Analytics Story, #Winner Most Read Analytics Story.

Achievements: 3rd Most Plussed Article (all Categories), 3rd Most Discussed Article (all Categories), #Winner Most Liked SEO Story.

Achievements: #Winner Most Read Social Story.

Achievements: 1st Most Discussed Article (all Categories), 2nd Most Plussed Article (all Categories), #Winner Most Commented Social Story.

Achievements: #Runnerup Most Tweeted Social Story.

Achievements: #Winner Most Tweeted Analytics Story.

Achievements: #Runnerup Most Tweeted Analytics Story.

Achievements: 3rd Most Plussed Article (all Categories), 4th Most Discussed Article (all Categories), 4th Most Tweeted Article (all Categories), #Winner Most Plussed SEO Story.

The Shortlist

The list below lists on-site and off-site achievements by category. To make the shortlist an article has to be among the Top 25 most read in a content category. Once in the shortlist, that article is put under scrutiny to asess the impact on SEW’s community of readers.

For the purposes of this list, I set up the bracket so that contributors could only unlock one achievement per social network. Where you see #Winner there was a clear winner for that achievement and where you see #Runnerup that means a particularly popular article may have beaten the specific goal, but the #Runnerup trumps it by being the next eligible winner. This exemption enables the ‘achievement’ game mechanic to recognize exceptional differences between two writers and their pieces.

SEO

Most Liked: #Runnerup How To Use HTML Meta Tags by Kristine Schachinger

PPC

Most Read: #Winner Google Launches Remarketing in Search in Beta by Ted Rooke

Most Commented: #Winner Why Paid Search for B2B Companies is Dead (or Dying) by Uri Bar-Joseph

Most Liked: #Winner A Very Revealing Look at Paid Facebook Ads by Suren Ter Saakov

Most Plussed: #Winner Top 10 High Impact Google AdWords Innovations to Watch Now by Lisa Raeshler

Most Tweeted: #Winner How to Make Call to Actions More Effective by Thi Thumasit

Social

Most Liked: #Runnerup Pinterest: An Introductory Guide for Marketers by Kaila Strong

Most Plussed: #Winner Why Your Business Needs to Be on Google+ Now by Jason Cormier

Analytics

Most Liked: #Winner How to Prove the Value of SEO in 10 Minutes by Josh McCoy

Most Plussed: #Runnerup Beginner’s Guide to Google Analytics: What to Track by Sarah Carling

Most Tweeted  #Runnerup 4 Critical Metrics You Won’t Find in Google Analytics by Alex Cohen

Mobile

Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller 

Most Commented: #Winner Search Mobile Marketing Trends: SEO Apocalypse 2012 by Michael Martin

Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller

Most Plussed: #Runnerup Responsive Web Design: Introduction Impact by John Lynch

Most Tweeted: #Runnerup The New Mobile SEO Strategy by Ben Goodsell

Local

Most Read: #Winner How to Increase Your Local Business Facebook Reach in Minutes a Day by Miranda Miller

Most Commented: #Winner 5 Reasons Small Business Should Love Local SEO by Adam Stetzer

Most Liked: #Runnerup How to Use Google+ Local to Get New Customers by Jay Taylor

Most Plussed: #Runnerup Link Building for Local Search by Julie Joyce

Most Tweeted: #Runnerup How Local Small Businesses are Evolving Their Online Marketing Strategies by Tim Judd

Video

Most Read: #Winner Greatest Super Bowl Commercials Ever 2012 Ad Preview by Greg Jarboe

Most Commented: #Runnerup How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People by Kevin Gibbons

Most Liked: #Runnerup 6 Ways You Can Put a Little “Gangnam Style” into Video Marketing by Alecsy Christensen

Most Plussed: #Winner How to Implement Video Microdata for Google Schema.org by Terry Van Horne

Most Tweeted: #Runnerup YouTube Advertising Options for Budgets of All Sizes by Kalle Tompros

Methodology

At a crude estimate SEW publishes over a thousand articles a year. To find the most engaging, they would have to be not only the most read posts, but also the most shared and discussed.

To get a better reflection of engagement I constructed a tournament composed of 3 brackets which measured different metrics.

Bracket 1: To get nominated for “The Shortlist” a story had feature in the top 25 most read stories of the year, per category. This measured overall popularity in terms of topic or theme.

Bracket 2: To make “The Shortlist” a top 25 story could win achievements in it’s category in 5 “engagement” games:

SEW Reader Achievements (any number of articles per author)

  • Most Read (top Google Analytics pageviews)
  • Most Commented (top comment count)

Social Audience Achievements (one author per achievement)

  • Most Liked (top Facebook Like count)
  • Most Plussed (top Google +1 count)
  • Most Tweeted (top Tweet count)

Happy Holidays from SEW Editorial Team

What The Game Stats Show


SES London

Early Bird Rate Ends Friday!

18-21 February 2013: The brightest and most insightful marketing minds in the industry will be gathering at SES London. SAVE up to £300 on an All Access Pass through 21 December. Register today!

Article source: http://searchenginewatch.com/article/2233113/Social-Content-Analytics-SEWs-Most-Engaging-Posts-of-2012

Tags:


Submit a Review




If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.