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Category: search-engine-watch

How to implement semantic markup using Google Tag Manager

Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate […]

How to set up event tracking in Google Analytics

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor just about any action that doesn’t trigger a new page to load, such as watching a […]

12 SEO tips for large ecommerce websites

Approaching SEO for large ecommerce sites can be overwhelming. With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy. Let’s be clear. All of the same keyword research and onsite optimization practices […]

6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One […]

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