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Category: search-engine-watch


Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do […]

Is it important for SEO to rank first in 2018?

When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals have been working hard to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for a […]

The evolution of search: succeeding in today’s digital ecosystem – part 1

The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services […]

Key takeaways from Google’s latest algorithm update

On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012.   This week we released a broad core algorithm update, as […]

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