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Category: search-engine-watch


How AMP technology can upgrade your email campaigns

Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today. It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download […]

Over half of searches on Google yield zero clicks

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google Images, Google Maps, and YouTube rather than moving on to a third-party website from an organic search […]

Six beloved content marketing tools recommended by the pros

Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand? […]

Where paywall content stands with SEO: A focus on user experience

Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s anything, paywalled content has helped publishers generate more revenue online. But user experience may have suffered as a result. Paying for content may sound arcane on the Internet, but it’s not a new thing. Newspapers thrived on subscription plans. And high […]

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