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Category: search-engine-watch

Six most common travel SEO mistakes to get right in 2019

Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of properties, flights, accommodation, availability, occupancy, destinations, not to mention the crazy amount of APIs and databases to make a travel site function, can all make life tricky for an SEO, particularly when it comes […]

Google’s Pichai answers to Congress: The good, the bad and the frustrating

The appearance of Google CEO Sundar Pichai in front of Congress yesterday has been eagerly anticipated by those of us following the company’s tumultuous year in the face of criticism from international press, human rights organizations, and its own staff. The hearing – lasting more than three hours – was titled Transparency Accountability: Examining Google […]

Content marketing for Google SERPs in 2019

Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world. What once seemed like a harmonious relationship, the bond between consumers and producers of content has become somewhat volatile, asking marketeers to be agile in their approach to content. As click-through rates and organic […]

Four tools to discover and optimize for related keywords

SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important and complicated task in front of us, there’s never such a thing as too many tools. Every keyword tool below has something new […]

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