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Category: SEO


How Google Search Plus Your World is Changing SEO

In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done. Nimble smaller businesses routinely outmaneuvered larger enterprises when it […]

Why Your Business Needs to Be on Google+ Now

Here was my reaction to the introduction of Google+ around six months ago: “Sweet, Google’s rolling out its own improved version of Facebook. Wait, it doesn’t look like there’s anything going on for businesses with this. Wow, not many clicking on the +1 buttons. Hmmm, none of the cool kids are playing much here – […]

Google Recalculates Average Search Position Metric

In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports. Heading forward, Google will average “only the top position that a URL from your site appeared […]

Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions

What do you use for your web analytics? For most people, it’s Google Analytics. Many look at Google Analytics as the end-all, be-all. Others think of it is the only choice for low-cost (free) analytics. While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google […]

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