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Category: SEO


Google: don’t use TF-IDF to optimize your web pages

Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google’s advice? Of course, it’s advisable to follow most of Google’s recommendations. However, you should do more than that. Here are four things that you should consider. 1. Google is not your […]

Is search engine optimization the same as following Google’s advice?

Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google’s advice? Of course, it’s advisable to follow most of Google’s recommendations. However, you should do more than that. Here are four things that you should consider. 1. Google is not your […]

When to use the nofollow tag (and when to avoid it)

Some webmasters are not sure when to use the nofollow tag. Should you use it in links to your own website? Can it help you with ‘crawl prioritization’? When should you avoid the nofollow tag? What is the nofollow tag? The nofollow tag enables webmasters to tell search engines not to count some of their […]

How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google

The input of Google’s human search quality raters has no direct influence on the rankings. Instead, Google improves the ranking algorithms based on the feedback of the quality raters. Google has to calculate the E-A-T signals of your website algorithmically. There are several things that you can do to show Google that your website is […]

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