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Category: SEO

When to use the nofollow tag (and when to avoid it)

Some webmasters are not sure when to use the nofollow tag. Should you use it in links to your own website? Can it help you with ‘crawl prioritization’? When should you avoid the nofollow tag? What is the nofollow tag? The nofollow tag enables webmasters to tell search engines not to count some of their […]

How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google

The input of Google’s human search quality raters has no direct influence on the rankings. Instead, Google improves the ranking algorithms based on the feedback of the quality raters. Google has to calculate the E-A-T signals of your website algorithmically. There are several things that you can do to show Google that your website is […]

How to improve your Google rankings by improving your internal links

The links on your own website can influence the position of your web pages in Google’s search results. Good internal links make it easier for your pages to be indexed and ranked by Google. Why are internal links important? Links are one of the most important signals in Google’s ranking algorithm. Most people know that […]

How much does SEO cost? How can you get more for your money? What should you do?

SEO agencies have different pricing models: 1. Hourly consulting: the average SEO agency (or individual) charges between $100 and $300 per hour (all amounts in US$). 2. Fixed prices: businesses that are new to SEO often buy services at fixed prices. This can be a website content audit (usually $500-$7,500), link profile audits ($500-$7,500) or […]

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