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The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign.

SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root. In the majority of cases, this is an excellent time investment; a lot of quick wins (and averted disasters) can be achieved as a result of this audit.

There’s no need to wait for rare or one-off occasions to do this type of review of your account. It’s hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while.

Don’t worry. It doesn’t have to be a huge time commitment when done regularly – just an hour or so at a time is usually sufficient.

Here’s how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. All time estimates are averages based upon the usage of tools and for a site that is small to medium size.

Every Week – Total Time 15 Minutes:

Every Month – Total Time 60 Minutes:

Every Quarter – Total Time 110 Minutes:

Every Six Months – Total Time 175 Minutes:


While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. Plus, when done regularly they will yield fewer items that need to be corrected and will barely take any time at all.

Here are a few tools that can help save time:

How do you monitor your performance regularly? Please share your thoughts and tips in the comments below.

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