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Three popular cheap SEO services and their risks

Many businesses try to cut costs by hiring cheap SEO service
providers. Do these SEO companies really offer search engine
optimization and does it make sense to use these services?

cheap seo

Three popular cheap SEO services

There are many ways to get search engine optimization services
for a low price. Here are the most popular:

1. The hosting
company and the CMS vendor

Some hosting companies and content
management system vendors include ‘SEO’ services in their packages.

These offers don’t look too bad and it might be tempting to use them.

Why you shouldn’t use these
cheap services

When it comes to search engine optimization, it does not make sense to
cut costs at the expense of lost sales and revenue. All of the services
above have in common that it can be risky to use them. For example:

  • The fully automated solutions offered by many hosting
    companies and CMS vendors are usually outdated methods that did work in
    the early 2000’s. Nowadays, these methods don’t work anymore. Some
    automated methods are considered spam and your website might get
    penalized if you use them. SEO isn’t point-and-click anymore.

  • Your nephew might know how to code an HTML web page but
    that doesn’t mean the he has any SEO knowledge. If your nephew is good
    with numbers, it still doesn’t make sense to let him do your accounting
    (if you don’t want to get in trouble with the tax office).

  • Many of the offshore companies use automated spam tools to
    ‘promote’ your website. Hiring these companies is often a sure way to
    get your website banned from Google in the long run. Some of these
    services even tweak the meta keywords tag of your web pages, which is a
    sure sign that they do not know what they’re doing.

Search engine optimization is
more than point-and-click

SEO is more than building a few links, adding a few keywords to your
web pages. There’s nothing that you can ‘install’ on your website and
that’s it.

The right visitors from search engines are crucial to the success of
any website. It’s important to understand that search engine
optimization is not a one-off project. If you focus on short-lived
optimization tactics, you will get short-lived results.

It’s much better to develop a long-term search engine optimization
strategy. Tools and services that look expensive can save you money in
the long run because you will get much better results.

If you use the right tools, you can get things done as
efficiently as
possible. You still have to do some work but tools like SEOprofiler
will guide you through the process and they will help you save time by
automating things like regular SEO audits:

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