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Time is precious: things you can avoid when you optimize your website

Many people optimize their web pages
because they want to get more
website visitors. This usually is a good idea. However, it’s likely
that won’t double your sales if you get twice as many visitors as now.

The additional visitors must come
through keywords that convert to
sales. It depends on what the searcher is looking for. If you are
booking hotel rooms in Miami Beach, then people who enter “book miami
beach hotel room” in Google’s search box are exactly the people you’re
looking for.

But that’s the best case. Depending on
the intention of the
searcher, the search terms can be different: “hotel” (general interest
in hotels), “miami beach” (interested in general information about the
place), “miami beach hotel” (looking for different offerings), etc.
Getting high rankings for “miami beach” will get you many new visitors,
but few new customers.

Time-saving conclusion:

When you optimize your web pages,
optimize them for keywords with a
high conversion rate. Avoid vanity keywords that just look good. The
more targeted the keywords are, the better. A small traffic increase
for good keywords is much better than a big traffic increase for low
quality keywords.

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