hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

Twitter Buys Social TV Analytics Company Trendrr

Twitter TVTwitter has bought social TV analytics firm Trendrr in a bid to capitalize on users discussing television shows on its social network.

Trendrr CEO Mark Ghuneim announced the news on the company’s blog, saying Twitter was the ideal platform to benefit from its services.

“What makes Twitter uniquely compelling among these platforms is its connection to the live moment – people sharing what’s happening, when it’s happening, to the world,” he said. “We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.”

Twitter confirmed the news via a tweet.

Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast, or analyze discussions on social networks to create ranking lists or voting systems.

It also runs Trendrr.TV to create detailed insights into social media-based TV discussions.

Ghuneim confirmed that while his firm would continue to honor its previous contracts for Trendrr.TV clients, it wouldn’t be establishing new ones. He also said that Curatorr would continue to serve clients. The price Twitter paid for the company was not disclosed.

This the latest in a line of purchases made by Twitter that focus on targeting TV advertising at users; the firm bought social advertising firm Bluefin Labs in February. It also made a move into directly influencing the outcome of television shows in January, with a test of a voting service carried out during an episode of “Hawaii Five-0”.

This article was originally published on V3.


SES San Francisco
Bringing Together Paid, Owned and Earned Media
Sept. 10-13, 2013: With a newly announced, completely renovated agenda,
SES San Francisco could be the most valuable online marketing conference you attend this year. Register today and save up to $200!
*Pre-show rate through September 6.

Article source: http://searchenginewatch.com/article/2291665/Twitter-Buys-Social-TV-Analytics-Company-Trendrr

Tags:


Submit a Review




If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.