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Update: how many clicks get the results on Google’s first results page?

It’s important to be listed on
Google’s first result page. If people cannot find your website in the
search results, they won’t visit your website. How important exactly is
it to be listed on Google’s first results page?

click-through rates in 2017

2017 click
through rates by search engine position

A new study of Ignite Visibility shows
the click through rates in 2017 by search engine position. The first
result gets 44.64% of the clicks (details below). Interestingly,
position 10 gets more clicks than position 6. There have been studies

  • In April 2011, Optify published a new study that shows
    the distribution of clicks on the first search result page. According
    to their data, the number one result receives 36.4% of the clicks and
    the last result on the first result page gets 2.2% of all clicks.

    According to their data, 60% of
    the clicks go to the top three. The first result page gets 89% of all
    clicks. Ranking first on the second page has some benefits because
    there’s a slight bump for position eleven (2.6%, the first result for
    page two) over the last position on page one (2.2%, position ten). The
    next highest click through rate (CTR) on result page 2 is 1.5%. All
    other positions have lower CTRs.

  • In June 2010, BrandSoftech
    published statistics based on the analysis
    of 63 websites that received 5,357,519 clicks from 29,327 different key
    phrases typed into Google. According to their study, the top result
    receives 38.19% of all clicks while the last listing on the first
    result page gets 2.59% of all clicks.

  • Some years ago, AOL accidentally published the search data of
    650,000 AOL users. That data also revealed how often the different
    search results were clicked. According to the AOL data, the top result
    gets 42.13% of all clicks and the last result gets 2.99% of the clicks.

  • The
    Cornell University conducted (PDF) a user-behavior
    focused around search behavior specifically on Google. They used an
    eye-tracking study of a sample of undergraduate students to determine
    clicks and attention distribution. According to their data, 56.36% of
    all clicks go to the top ranked website. The last result on the first
    result page gets 2.55% of all clicks.

How does the new
data compare to previous studies?

Here’s an overview of the
click-through rates as reported by the different studies:

Click distribution of first search result page

The new study also found out that
position 16 still gets 7.80% of the clicks.

What’s the
financial value of these rankings?

Having top 10 rankings is great but
are the results really worth the time and effort? Here’s an example:

  • Say you run an ad on Google AdWords
    for a particular keyword that gets 10,000 impressions during a week.
    200 visitors click the ad to visit your website.
  • 6 of these visitors purchase
    something on your website and the total profit is $500.

The keyword delivers 200 visitors and
6 buyers to your website. The total profit is $500. That means that the
average single visitor who finds your website through that keyword is
worth $2.50 to your business (200 visitors created a profit of $500:
$500/200 visitors = $2.50/visitor).

In this example, 10,000 people search
for the keyword every week. If your website was listed as the first
result for the keyword, you would get 4327 visitors per week (43,27% of
all clicks go to the top ranked page, as explained above, this example
assumes that all searchers click a listing in the results).

the average visitors adds $2.50 to your profits (see above) you would
earn $10,817.50 per week with just one top ranking.

How to get your
website on Google’s first result page

This example shows how important it is
to optimize your web pages for top rankings on Google. SEOprofiler
offers you the tools that you need to get
high rankings for keywords that deliver sales
on Google and
other search engines.

If you haven’t done it yet, you can create
your free SEOprofiler account

SEOprofiler now

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