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What is an outbound link penalty and how can you avoid it?

Avoiding an outbound link penalty is

Do not link to spam websites

If a website is obviously trying to
deceive search engines and/or customers then do not link to that website.
In addition, do not link to websites that offer tools and services that
help you to deceive your customers and/or search engines.

Be careful with links in user created content

If your website offers a public forum
or public comments, make sure that the links that your website users
post in the forum and the comments use the rel=nofollow attribute.

You can also disable links to other
websites at all and display URLs as plain text in user comments.

If you allow guest posts on your website, check the links

Of course, a guest post can contain
links to other websites. However, you should check these links to make
sure that the guest posts do not contain links to spam sites.

Do not add paid links to your website

If the other website offers some kind
of compensation for the link (money, goods or services), Google might
think that the link is a paid link. That’s not good and it can trigger
a penalty.

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