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What search engine optimization is all about (hint: it’s not what you might think)

If your website has high rankings for the wrong keywords, you won’t get targeted traffic. High rankings for a keyword that seems to be related to your website won’t help your website if the keyword does not deliver people who are interested to buy.

For example, “car” is an extremely popular keyword. If you manage to get high rankings for the search term “car” then your website will get thousands of visitors per day. Of course, you will also have to invest a lot of time and money into getting your website on the first result page for that single term.

The downside is that you won’t get many sales from people who find your website through that keyword.

People who search for “car” might be interested in anything that is related to cars: general information, car tuning, car repair parts, tires, news, images, etc. If you are selling products for auto cockpit cleaning on your
website then most of these visitors won’t buy.

Focus on targeted keywords that deliver targeted traffic (for example “auto
cockpit cleaning”, “car dashboard cleaning”, etc.). It is much easier to get high rankings for these keywords, and you will get many more sales from these rankings.

Article source: https://newsletter.seoprofiler.com/newsletter854.htm

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