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Why spending less on paid search marketing can lead to a better website experience

Paid search
marketing is a quick and easy way to get listed on Google and other
search engines for the keywords that are related to your business.
Unfortunately, paid search marketing is also very expensive. Search
engine optimization (SEO) can help you to save money while getting more
targeted visitors at the same time.

Paid search marketing can be very expensive

Paid
search marketing is okay. Organic SEO is great!

SEO (search engine optimization) concentrates on the regular “organic”
results on Google, Yahoo, Bing, and other search engines. If your
website is listed in the regular results, you don’t have to pay for
each click.

If you use paid search marketing to advertise your website on search
engines, you pay for every click. Your website will appear in the
“sponsored results” section of the search results page.

Paid
search marketing delivers quick and expensive results

Paid
search
marketing is great
because it provides quick results. You will get the first visitors
minutes after the launch of your paid search campaign. Unfortunately,
you won’t get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to
develop good web pages and good links that point to your site. It takes
much longer to get high rankings with SEO. Fortunately, most websites
keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing.
If you have a business that is meant to stay, SEO is the way to go.

Organic
SEO leads to better websites

If
you use
paid search marketing,
your website will get visitors because you pay for them. With SEO, you
get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your
web pages: the content, the usability, etc. Although this requires more
work, your website and your revenue will benefit greatly from these
changes.

Good SEO doesn’t only lead to visitors from search engines. It also
leads to higher conversion rates and happy customers.

Paid
search marketing is great if you have the money and if you need
website visitors now. If you want to get high rankings that last
without paying for every single click, use SEO to promote your site.
At
the end of the day, SEO has a much better return-on-investment.

SEOprofiler is a full-featured SEO
tool that
offers many
powerful features that help you to get high rankings in the organic
search results. If you haven’t done it
yet, create
your
SEOprofiler account now
:

Try
SEOprofiler now

GoogleGoogle: normal for not all pages
to be indexed on a website

“That’s
not something you need to worry about, it’s completely normal for us
not to index all URLs that we find, and that’s not something you need
to artificially inflate.

The one thing that I would watch out for, of course, that if something
is really important for your website, that that is actually indexed,
but you notice that fairly quickly because these are the pages that
should be sending you traffic.”

Google:
How to handle near identical product pages for search

“What
the site owner had done was choose a main one as canonical, and set the
others as the canonical to the main one. When you set it up
this way, it is usually only the main one that is indexed, although
sometimes Google will show the non-canonical for very specific
searches. […]

Some will put in more time and effort to these pages and make sure that
each variant page is unique content, so they aren’t similar enough that
Google will filter them for being duplicate. The drawback to this
method is that someone might land on one of these variants that is not
exactly what they are looking for, and if the site owner doesn’t also
include links to these variants, the searcher can end up hitting the
back button and going to a competitor’s site instead.”

GoogleDifferences
in Google Search Console link report for small large sites

“It’s
essentially a sample of the links.  So for smaller sites, it’s
probably more closer to all of the links,  for larger sites it
is definitely a sample where we try to show the ones that are more
relevant.

It doesn’t take things out that are nofollow, it doesn’t take things
out that are in the disavow file.  So it’s more a matter of we
know all of these links exist for your site, and here is what we think
is a relevant sample for yours.”

+++
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